Five key words to understand the LED lighting industry in 2014 electricity supplier development (two)

This year, the rapid development of the electricity supplier WeChat beyond imagination. From the WeChat mall, pat micro shop, the opening of the micro shop Jingdong, WeChat WIFI line under the opening of the connection function, WeChat card volume features open, WeChat is forming a business closed loop. I believe that the power of WeChat as an electronic business platform will soon highlight. In this era of rapid development, the first win, the mobile Internet will be the next gold nuggets, who seize the initiative, who will win the next 10 years.

Currently, the road of the development of the mobile Internet industry is relatively backward, on the one hand is the lack of mobile internet professionals in this industry, on the other hand is lagging behind the idea of business owners. Really pay attention to the development of mobile Internet companies will be the first profitable.

Keywords 4: small and beautiful electricity supplier

This year, the lighting industry as a professional e-commerce company, the electricity supplier for the first time in the industry to create the concept of small and beautiful electricity supplier. This is because, we found that a high degree of homogeneity of the product, the price of white hot, so many enterprises in the development of electricity providers in trouble, this is a normal market environment.

We believe that with 80 and 90 to become the main consumer, their demand for products and brands will be more differentiated and personalized, how to provide personalized products for such groups, will be a huge opportunity. We hope to create a number of small and beautiful business brand in the industry, to meet the individual needs of different groups, so that part of the business away from the price war of oliver. Our goal has been basically achieved, with their own power to promote the healthy development of the lighting industry electricity supplier, we have been working hard.

Keywords 5: supply chain

Promotion war, price war is not worth advocating, but this is the normal business. In the electricity supplier industry, price war and promotion war more vicious. If a brand in order to get a single product flow entrance, a year to pay the cost of millions is not surprising. But if there is no supply chain support, this price war is difficult to continue.

The rapid development of the electricity supplier of the enterprise, the face of the supply chain and the greater the pressure on the stock, if there is no support for suppliers and large data, people do activities is earned, you do the activities may be lost. Therefore, the management of the supply chain will be all the big business enterprises need to pay attention to the problem.