Five types of LED lighting enterprise channel

With the next three years the domestic lighting market competition is intense, how to upgrade the lighting brand assault? With the continued penetration of LED, lighting brand how to battle the world? The era of big channel has come to channel construction. However, the channel environment have changed, especially high speed upgrade transformation lighting market.

LED lighting applications, the lighting industry ushered in an unprecedented revolution. Traditional lighting to LED lighting to increase the intensity of efforts to accelerate the pace of enterprise channel construction accelerated, the traditional lighting brand camp gradually differentiation, LED lighting brand is to speed up the scale of the path to rewrite the industry pattern.

In the 90s of last century, China's lamps and lanterns market to the shanty town construction market, and some are still in the downtown area. With the acceleration of urbanization process, and the demand of consumers to improve the shopping environment, the development trend of the market of lamps and lanterns is gradually dominated by the high standard professional supermarkets.

In recent years, the rapid expansion of brand home stores and lighting stores. The professional lighting stores are springing up like exploding, only in 2012 to the present, the opening or investment in the lighting store can be lifted. At the same time, the terminal store lighting stores appear constantly, lighting more than 5000 square meters of hypermarket in the country has nearly 100.

Although the lighting industry has not yet appeared as the home appliance industry in the United States, Suning and other powerful terminal, but Chinese lighting channels (stores) brand development has become inevitable, the lighting store expansion is rising, guide and change of each city lighting sales pattern. However, the emerging power of LED, so that this rise is more variable. The theme of the LED has also been a professional store. In order to adapt to the development of this new technology industry, the traditional lighting stores are also unwilling to lag behind.

Five types of LED lighting enterprise channel

The street lamp in the traditional ten pattern gradually fade out of people's vision, professional lighting chain expansion set sail, upgrading lighting stores, to develop large-scale, brand, fashion direction, that big channel era lighting industry has come! Distribution channels running started in general lighting business channels are divided into five types:

First, engineering channels, mainly the government and major projects.

Two export channels, including OEM and ODM exports.

Three is the traditional dealers, agents, supermarkets, building materials, home appliances, as the representative of the professional sales of multi-level distribution agent.

The four is the direct selling mode of self built store and experience store.

Five electricity supplier as the representative of the emerging marketing channels.

The expansion of lighting stores and the rise of LED lighting applications are being rewritten channel pattern. LED industry is growing in the middle and lower reaches of the application area of indoor lighting growth is the fastest, the price decline is also the largest. Indoor lighting products are directly facing customers and consumers, which fundamentally determines the importance of channels. Who occupied the quality of the channel resources, who will occupy the initiative in the future lighting market, so many brands of lighting companies focus on a large degree of attack on the channel. To this end, the choice of channel construction and channel mode has become the top priority in the face of each lighting companies, speed, quantity and quality of the resulting selection, channel layout battle has begun.