Flat panel TV New Year's Day highest drop 40% domestic brands of collective aphasia

New year's bell sounded a new round of flat-panel TV diving frenzy. The "daily economic news" yesterday from the store was informed that the new year's day three days of holiday, flat-panel TV prices by up to 40%, unlike in previous years, the joint venture brand for the first time the "price war" leading domestic brands, the original market share is rapidly eroded.

Gome Shanghai Branch Marketing Director Sun Chen told the "daily economic news" said that during the new year's day, SONY, Matsushita and other joint venture brands of flat-panel TV prices fell sharply, the price strength than any previous "51", "eleven". It is understood that the Panasonic a 42 inch plasma TV from 24900 yuan for the first time into less than 20000 yuan, a decline of more than 5000 yuan. PHILPS 42 inch LCD TV from $29900 straight down to $21900, a drop of up to $8000.

SONY is the initiator of the sharp price cuts. The standing of Shanghai TCL electric trade limited company deputy general manager Zhang Chunyang introduction, TCL is a 42 inch LCD TV price has more than SONY, SONY 40 inch LCD TV price and the price of domestic brands spreads narrowed to less than 2000 yuan for the first time.

"Daily economic news" from Yongle, Suning learned that the situation is basically similar. Suning TV division manager Li Bin also said that the joint venture brand flat-panel TV prices is a collective behavior, almost include SHARP, Hitachi, LG and all other joint venture brands. Sun Chen said that the joint venture brand is the real protagonist of this year's new year's flat price cuts, the United States and the United States to promote the intensity of the first joint venture brand tilt.

However, a sharp contrast with the joint venture brand sharp contrast, is the domestic brand collective aphasia.

Sun Chen said, this year's new year's day, domestic brand flat-panel TVs almost no decline." "Daily economic news" yesterday found in the store terminal, domestic brands are mostly taken to push new products with gifts or choose a few non mainstream models slightly discounted way. Zhang Chunyang said that this year's new year's day TCL LCD TV's overall decline is 10%, because the current price has reached a critical point of loss. SKYWORTH, Haier have said that the current LCD TV sales behind the domestic enterprises are losing money earned crying, in accordance with the current cost, then the price will certainly lose money.

Behind the joint venture brand diving is a huge amount of resources on its tour screen. It is understood that South Korea's Samsung Electronics and LG PHILPS LCD company before the announced super large LCD production line are completed and put into operation. According to statistics, the seventh generation of Samsung LCD first production line and the production capacity of the glass substrate of the monthly production capacity of 75 thousand and 90 thousand, respectively. LG PHILPS LCD seventh generation LCD production line is currently producing glass substrate capacity of 45 thousand, in January next year will be raised to 90 thousand.

According to relevant statistics, the domestic flat-panel TV always occupy the mainstream market, the domestic LCD TV market share has reached 74.3%, plasma TV share of 45.25% of foreign brands has posed a considerable pressure. However, the proportion of sales from the point of view, the proportion of domestic liquid crystal 65.07%, plasma is 35.68%.

Deputy director of the State Council Development Research Center, said Lu Renbo, deputy director of the market, domestic flat-panel TV is in the premise of sacrificing profits in exchange for market share, and this state is difficult to change in the short term.

Sun Chen said that the new year's Day War, the joint venture brand market share increased rapidly, has risen by about 35% percentage points from the original at least about 10 percentage points, the joint venture brand may regain half.