Flat panel TV large size LED theme

On the domestic market, eleven yuan spring, 51, three golden week TV sales accounted for annual sales of 17%~24%, 51 golden week sales in the second half of the flat-panel TV market has a weathervane effect. Although the statutory holidays only 3 days, but the early start of the end of the promotion strategy for the flat screen TV market this year to create a super golden week

Affected the peak, World Expo wedding installs, the World Cup held in the same period and other factors, the TV market in the golden week following the Spring Festival after the second round of consumer climax, sales over the same period last year, a record high, only the United States a 51 TV sales growth over the same period last year from the year 51 100%. during the flat-panel TV market, the future of the domestic flat-panel TV market overall trend reflects the following characteristics:

, LED TV market outbreak

51 golden week this year, the flat-panel TV manufacturers are singing the theme led. The main push of the color TV companies to buy products and promotional models are concentrated in the LED backlight TV (hereinafter referred to as LED TV). During May, 32 inches LED fell below $3500, 52 inches LED fell below $15 thousand, LED TV prices, but also further led to the LED TV and even the entire flat-panel TV industry sales.

According to statistics, 51 this year soared LED TV sales, LED TV sales reached 30%~40%, while the traditional CCFL cold light source LCD LCD TV sales fell to about 50%, LED to replace the LCD trend has begun. Dazhong electrical data show that this year 51 LED TV sales accounted for about 50%.

For LED TV, the industry has finally ushered in the outbreak period. After nearly two years of development, LED TV has a higher awareness among consumers, LED backlight technology with high contrast and excellent color performance, as well as the advantages of such ultra-thin, by the favor of consumers.

On the other hand, with the development of LED backlight technology maturity and supporting industries, supporting the gradual improvement of the upper panel, in recent years, small and medium size models increased, to meet different levels of consumer demand.

Relative to the new concept of the Internet, such as 3D, LED backlight technology is more mature, so it is also the major flat-panel TV manufacturers as the main promotion this year 51. Relevant data show that 51 LED TV than the average price during the Spring Festival, a decrease of about 10 percentage points, the largest 37 inches below the small and medium size models decline, which led to the flat-panel TV market prices.

The domestic flat-panel TV market, LED backlight with many advantages, as well as higher market awareness, technology maturity, the domestic consumer market favor, therefore, the future of LED backlight will gradually become the mainstream standard, further squeeze the traditional LCD TV market space, popularity of the TV manufacturers LED TV it will further increase.

Two, large size full HD hot

In LED TV broke, another characteristic of this year 51 sales of flat-panel TV market is large size flat-panel TVs showing continued selling state. Data show that during the May Day, GOME stores 42, 47 inches and other large-size flat-panel TV sales have accounted for about 80% of color TV sales, sales of more than $300 million, is the same period last year, 1.3 times.

According to the domestic appliance shopping website statistics, 51, 42 inch large-size flat-panel TV sales accounted for a substantial increase, the strong growth momentum.

Insiders, during 2009 42 inches and above large-size flat-panel TV is still less than 40%. year 51 in the overall sales of flat-panel TVs accounted for, 42 inches and above large size flat sales accounted for a significant increase to nearly 46, including 60%., 52 Inch LCD TV the most rapid growth momentum, the two have achieved an increase of more than 2-3 times.

Large flat screen TV is mainly due to the impact of price cuts. With the maturity of the production process, large-size panel prices lower, driven by the overall price down. It is understood that during May, part of the 46 inch flat screen TV prices have fallen below the $5 thousand mark, part of the 52 Inch models fell below $7 thousand, breaking the psychological price of consumers.

Price further down the part of the large size models and small size models of the price difference, so that the large size of products to meet the majority of consumers "purchase price" standard. In addition, driven by the pressure of domestic brands, foreign brands in terms of price has also been loose, 51, some foreign brands 46 inches models also dropped to $6 thousand.

Large size flat sales also further accelerate the popularization of hd. It is understood that the current flat-panel TV market FullHD Full HD penetration has exceeded 50%, while the size of more than 40 inches and large products, full HD models accounted for more than 90%. Therefore, as prices have been gradually reduced, more than 40 inches large size models will gradually become the mainstream flat-panel TV market, according to industry estimates, by the end of 42 inches or more large size models will account for the overall flat-panel TV sales of more than 70%. At the same time, full HD penetration will also further increase.

Three, menacing Internet TV

Another hot this year, flat-panel TV industry is the main push for Internet tv. The beginning of the new release of the situation reflects the obvious trend, including Konka, TCL, Hisense, Changhong, Tongfang and other brands have launched the Internet with a flat panel TV