Flow thinking to adapt to LED lighting WeChat electricity supplier?

Review: flow thinking is not suitable for LED lighting WeChat electricity providers and mobile providers play. This, presumably will suffer many experts disdain. As a practitioner and an ordinary user, the reason for this view is:

1 WeChat electricity supplier era is the era of electricity supplier products, Taobao and Tmall, Jingdong, Dangdang and other electronic business platform, its logistics, systems, front end is around the product in the design operation. Users of these sites is to think of a good commodity in mind, search, parity, open communication software, single payment on the left. The era of WeChat electricity supplier is a human centric era, almost all of the operations and promotion are around people to turn, and the product is only to achieve commercialization of the carrier.

This is one of the basic logic of business change.

2 Taobao and other electronic business platform is relatively open platform, which has an open flow. These so-called open flow is exactly the way to become a platform for money providers. Platform side by paying part of the free thing to attract a large number of users, to create their own standards and marketing tools to allow businesses to start bidding these potential users. The main manifestations are: keyword search ranking and display fees, merchandise display advertising charges, basic service charges, payment fees.

But WeChat electricity providers and mobile providers are almost traffic island. Do you have a WeChat world attention and user traffic to see your personal charm and influence; independent channels of distribution in the APP APP mall in addition to get traffic, is no longer an open place can be a large number of users touch; some of the existing micro shop platform is also facing the problem.

This is two, the mobile era is more personalized because of the relatively closed.

3 mobile providers will not simply move the electricity supplier PC so simple. I believe that the future of the real shopping position should be in the hands of users, one is their own address book, one is their own desktop (mobile desktop). Mobile electricity supplier is a feature of a large number of individuals with a particular individual and occur at any time. Because of a high degree of personalization, "recognition" and "like" will become the biggest brand threshold.

Based on this inference, Jingdong in WeChat to open a hole in his PC on the set up will be effective? Perhaps there will be short-term, but certainly not the future of mobile providers.