Focus Media extension outdoor LED advertising market

Recently, in the spring of Paris Parkson, shopping malls and other intersection stands some large LED display equipment. On the screen, playing all kinds of fashion brand advertising is particularly clear and beautiful. This is the building advertising started Focus Media is currently fully layout of a new business. With the relatively mature building advertising growth gradually slowed down the pace, has decided to make the outdoor LED color network this year as the key cultivation object, and is expected to set up 200 yuan of outdoor LED display equipment in Shanghai before the end of this year.

Focus Media insiders yesterday told reporters that the current public has been in the new world, Xujiahui, the Bund, Huaihailu Road, Nanjing road and other major commercial areas to set up 100 to block outdoor LED display. These screens are vertical, and every 6 minutes a cycle of advertising. In addition to Shanghai, we also have in Beijing, Guangzhou and other cities to carry out this business plan. However, the company hopes to create a certain scale outdoor LED network in Shanghai, is expected to be set up by the end of this year, the outdoor LED screen can be increased to 200, covering the crowd 400~500 passengers / day." The source said.

Focus Media listed on the NASDAQ (FMCN.NASDAQ), has been due to its huge size of the building video network for outsiders praise. After a series of acquisitions framework, mob, the network has now covered more than and 100 cities nationwide, the building of the more than 60 thousand, the audience also became one of the largest outdoor video media operators.

However, one reality can not be ignored is that the expansion of the building advertising network, the remaining space available for development is gradually narrowing. In March this year, the $30 million acquisition of a wholly-owned Jiweite and hope to tell, "springboard" to enter the mobile phone advertising business; the end of June this year, is committed to the business of Beijing focus wireless media Technology Company Limited has started operations.

The industry believes that the focus of the intervention in the outdoor LED market, but also to find new profit growth point. Points of view, compared with the traditional form of outdoor advertising, LED display dynamic playback is not only easy to catch the eye, and a large amount of information.