Focus on the development of LED industry, OEM companies have to live pretty

Introduction: for brands, even if the company has a strong capital strength and advanced development technology, in the choice of OEM enterprises for processing production, purchase, raw materials in process standards and other links to excellence. At the same time, in the production cost of intelligent control, rational distribution, so that OEM companies can be completed in quality and quantity. For OEM companies, do not become a "machine", to the technology, services, programs and other aspects of the full range of products.

The outlook is good, the reality is cruel

In order to realize the OEM business model, brand advantage, technology advantage, processing cost control of the perfect combination, to achieve a win-win situation, OEM companies and brands must be two pronged, common in the face of opportunities and challenges. For brands, even if the company has a strong capital strength and advanced development technology, in the choice of OEM enterprises for processing production, purchase, raw materials in process standards and other links to excellence. At the same time, in the production cost of intelligent control, rational distribution, so that OEM companies can be completed in quality and quantity.

For OEM companies, do not become a machine to process, to the technology, services, programs and other aspects of the full range of docking with the brand, while creating their own influence, the passive initiative.

Focus on the development of LED industry, OEM companies have to live pretty

First, clear corporate positioning.

Is to build the brand as the core, or on behalf of the main processing development planning? Senior industry sources, different positioning, market layout, strategic planning is not the same, if the brand building, the OEM business should be differentiated, if dominated by OEM, it needs to strengthen its production scale and cost advantages to enhance market competitiveness.

A selection of OEM companies to borrow arrows with thatched boats, processing production really good strategy, but is the early development of enterprises, if the enterprises do not have a strong R & D strength, complete channel system, a professional talent team, it is difficult to achieve rapid development, especially for both choose to build brands, but also take into account the OEM business the enterprise, whenever you can remember "the product is the life of enterprise".

Second, do a good job of cost control.

Industry veteran said that for OEM companies, the current urgent need to do is to reduce costs in the fierce market competition, improve quality, give full play to their advantages. The development of OEM, especially for the international famous brand OEM, can quickly form a scale advantage, integrated supply chain, reduce costs. In product quality control, cost control, operational efficiency control, etc.. At the same time, improve management, so as to bring long-term stable income for the enterprise.

Third, shorten delivery time.

Delivery time is now being more and more manufacturers concerned, especially in the new era of LED lighting. The OEM based enterprises, most enterprises do not have a strong financial strength and advanced technology research and development, therefore, for this type of enterprise, will do everything possible to improve product quality, product cost control, shorten the delivery period. This will not only enhance the market competitiveness of OEM enterprises, but also to help them win more OEM orders.

Fourth, do not forget their own propaganda.

In the increasingly competitive moment, for OEM companies, timely publicity, enhance corporate visibility is extremely important. Brand enterprise and OEM enterprise information asymmetry has not been broken, in the future, who can stand up, who will get greater business opportunities. Therefore, for OEM companies, as far as possible to improve their ability is very important, do everything possible to improve visibility is more important, because only others know you have more opportunities to reach cooperation.