For LED lighting companies, the next two years is still the opportunity period

Traditional brands in the future of the LED civil market has the advantage, if the channel resources do not lose, then I think they have a lot of confidence in the success of the transition. For emerging LED companies, there will always be a period of adaptation between the product and the market, so the mentality should be flat.

In the selection of LED bubble agent, the main consideration is the product quality and brand. Dealers generally believe that the new LED brand of the original order does not constitute a great impact, because consumers use the product needs to experience from the "replacement" to "replace" process, which is the traditional enterprises according to the use of space for time advantage.

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For LED lighting companies, the next two years is still the opportunity period

In the era of traditional lighting, products are divided into different grades brand, but in the LED era, the system was completely disrupted. Traditional lighting companies must stand on the same starting line with the emerging LED companies, and strive to tell their customers about the differences and advantages of positioning.

In fact, the transformation of traditional lighting companies LED is not smooth sailing, in which the traditional brand in the last year into the quagmire of transformation. According to the reporter, the adverse impact of the progress of LED services, a lighting company last year Home Furnishing lighting overall sales decline more than 30%, an annual output of weakening domestic channels, dropped from more than 400 million to less than two hundred million last year. This event reflects the traditional small and medium enterprises in accordance with the embarrassment of LED transformation of the road. From the perspective of corporate structure, the traditional domestic enterprises generally smaller scale, the industry is well-known in the traditional lighting brands are few. Due to the lack of funds and sales system support, small and medium sized enterprises in the transformation of traditional LED in fact, there is no advantage of the traditional giants.

From the stage of development, the domestic LED lighting industry is entering a period of great transition window, competition means competition from a single product earlier in the competition to the products, brands, channels and other elements of the ecological system has been set up to improve LED lighting. This also means that in the future LED market competition will tend to diversify, financial strength, product strategy, channel resources and other elements will become the standard of assessment.

Currently the top ten brands of lighting products market rate of about 9.8%, the rest of the market by small and medium enterprises. Wang Yan believes that both traditional corporate or emerging LED companies, as long as their own business properly, they can have their own place in the market.

Lin Jiliang said, now Chinese lighting market capacity of 240 billion, LED growth significantly, but there is no monopoly brand exclusive 5% share, especially in commercial lighting and industrial lighting field, but the circulation will soon appear. Therefore, for LED lighting companies, the next two years is still the opportunity period.