For crazy electricity supplier, how do you see?

This year, sales of lamps and lanterns on the Internet sales surge, but do not rule out the use of some of the products are a substantial price cuts and discounts for the outbreak of promotions. This approach to the pursuit of short-term profits eventually lead to the consequences of their own server can not afford, online, offline products without distinction or combing, price confusion. Thus, the surface of the "vanity" or "victory" does not mean anything.

Electricity supplier will become a new trend in the future development of lighting channels, which is beyond doubt. However, for businesses, you can not see a large amount of money can not wait to join the brand electricity supplier industry, because, for the entire industry, the electricity supplier model is still in the exploratory stage. This year, sales of lamps and lanterns on the Internet sales surge, but do not rule out the use of some of the products are a substantial price cuts and discounts for the outbreak of promotions. This approach to the pursuit of short-term profits eventually lead to the consequences of their own server can not afford, online, offline products without distinction or combing, price confusion.

For crazy electricity supplier, how do you see?

Thus, the surface of the "vanity" or "victory" does not mean anything. As we all know, LED lighting is a new industry, has a strong industry characteristics, can learn from the successful experience is still less. Therefore, LED for emerging small and medium-sized enterprises, the electricity supplier channels is indeed a good choice for early promotion of sales, compared with the traditional channels, electronic business platform initial investment is much smaller, but not all are suitable for the traditional enterprise business platform. If not, do not pay attention to problems of higher level core team does not match the capabilities, product and brand differentiation, we can not blindly enter the electricity business platform, enterprises must combine the product features and the development of their own situation to choose carefully.

Industry veteran believes that the electricity supplier is a direction, but also a means, the development of the electricity supplier to develop according to the social consumption patterns and structures of the environment, and its essence is the evolution of the channel. Behind the electricity supplier needs to build the brand, the supply chain is smooth, still can not break away from the traditional channels. Therefore, lighting enterprises should take electricity supplier this road is still a long way to go. At the same time, has also been pointed out that the best model is that consumers can choose online, offline experience, the integration process of standardization, and the use of the supply chain, warehousing, logistics and other services store strong support, users buy online distribution of. Electricity supplier crazy, how do you see in the lighting industry increasingly diversified channels today, the development speed of electricity supplier channels can not be ignored. This year, double eleven, the number of online sales of many brands doubled several times, successfully realized the Crazy Fishing gold dream.