Foreign discovered "raised" scam as enterprises how to rationally treat?

Embrace the congregation to raise, to the traditional say goodbye"

Peng Anjun, deputy general manager of the entire platform of large lighting and red chips CEO

As we all know, the lighting industry is a relatively traditional industry. This "tradition" is reflected in the traditional business management, the traditional mode of thinking, the traditional mode of financing, the traditional product structure, the traditional supply chain, the traditional marketing model, the traditional channel. Along with the electronic lighting LED intelligent Internet trend is more and more obvious, the lighting industry began with intelligent Home Furnishing and other industry integration, industry boundaries become increasingly blurred, with the mainstream consumer groups to 80, 90, lighting industry also needs no boundary cross industry innovation more Internet integration network and intelligent development trend. Premier Li Keqiang proposed "public entrepreneurship, innovation" and "Internet plus" promotes the fusion and innovation trends.

"Raise" this new model, the lighting industry will inject new vitality and entrepreneurial dynamics. For enterprises, both raised by the public participate in the product of all the chips or the public to raise equity, not only can raise funds for new products and new projects, it can raise the seed users for new products, reduce the risk of various market marketing cost and large-scale market promotion before the. Red melon chips are the industry's first "B2B" mode to raise public platform, it will develop into the dealer investors, let dealers "use money to vote", will truly promote enterprises to create a competitive, close to the market, close to the original consumer products. It can be said that the public can raise the cost of raising funds across the wisdom, capital, talent, supply chain, production, marketing, channels, users and other industrial resources, is a modern enterprise competition nuclear weapons".

For dealers, in the product and marketing mode of increasing homogenization of the era, in the face of the invasion of electricity providers and new business models at present, dealers increasingly meager profits, competition is more and more low, through the participation of the congregation raised, especially through the red melon chips from lighting to intelligent Home Furnishing cross industry integration of high-quality products and projects, have the opportunity to improve the product structure, embrace business transformation, can Everfount cross industry resources to enhance the competitiveness of the new products, and also can obtain equity value through the active participation of start-up investment income, change from passive to active, play a game without borders "crossover robbery" battle.

All chips in the lighting industry is a demand

Zhu Yunbo, general manager of Enterprise Management Consulting Co., Ltd., Guangzhou

In the domestic lighting environment of the state of depression, the congregation is a worthwhile attempt to link the project sponsor and the investor's business model. Introduction to the three elements of conformity:

Promoters want to have a good project ideas (products and services), although the congregation raised investors will choose the promoters, but the essence of the vote is a project, a good project is worth investing. Lighting industry is not a lack of good ideas, but the lack of a good environment for product development, so all the chips in the lighting industry is a demand.

Investors choose a good project, a good platform to select investors, money can not participate, but who can do. The more dispersed the funds, the more the test team consensus and management capabilities.

The platform is the main management mode in the functions of the party, is the key link of sponsors and investors, to lead the design and clear the trust mechanism, distribution mechanism, exit mechanism, as well as monitoring and Follow-Up Services project to ensure the project to promote effective and successful platform must be the credibility of the lighting industry institutions can undertake this task.

At present, all the chips must first solve the design work of the exit mechanism of the rules of the game and trust mechanism, distribution mechanism, so that investors value return to rest assured, let investment projects at ease, also let the platform to find the best service plan; can be considered from the module extensibility products to the screening project, the success rate of the project is to focus on the less sophisticated, high success rate, all parties need to see the confidence of the.

Red melon to raise public business model clear

Guangzhou five dimensional Mdt InfoTech Ltd chairman Zhang Woren

We know that the building materials properties of lighting products lead to their low attention, but also the product flow from the merchant to the consumer, and therefore the lighting products to raise the public to succeed is not an easy thing. Red melon congregation to raise their positioning in the B2B model to raise public platform, is a smart approach, because businesses are very concerned about the new product, which solves the problem of the public raised platform users.

In addition, in the congregation raised platform, every project is actually the fusion products, marketing, product sale and other aspects of the lighting business online operation cost is high, the operation can only follow the prescribed order, but to raise all the way through to the new product with the lowest cost to complete in a very short period of time in marketing. This allows companies to focus more on product development, so that the return of the product itself.

All chips is itself innovation

Shenzhen Sha Wujing Network Technology Co., Ltd. chief community officer Luo Haibo

"Crowdfunding" itself is "innovation Internet plus" business model, it is the lighting industry into the community electricity supplier, open a means of lighting brand internet is very good. But we need to know that the traditional lighting products features a relatively simple, not mass products, not every product is suitable for the public to raise.

I think creative class, C oriented products more suitable for