STMicroelectronics: smart lighting LED digital drive IC hot rise

Come to an end at the end of October 2015 LEDforum, STMicroelectronics Greater China and South Asia, and the application of marketing director Lu Dawei industry, power and discrete element (David Lucchett) said that the lighting industry in the rapidly changing technology makes people change to drive demand.

Director and director of marketing and applications for industrial and power discrete components in Greater China and South asia.

Lu Dawei pointed out that the consumer's shopping habits of light from 2005 to 2010 by the fluorescent lamp into a LED bulb, and between 2010 and 2015 is the rise of intelligent lighting products.

The rise of intelligent lighting products and the importance of human lighting technology has changed the design of the driver, in the design of intelligent lighting drive, optimize energy consumption and reduce energy waste is becoming increasingly important. Lu Dawei said: "the key is to design a very efficient energy-saving devices, followed by programmable characteristics. "The ultimate goal is to make the smart device can be applied to a wide range of applications.

Consumers in the face of lighting ready?

According to a briefing on the LEDforum Lu Dawei, STMicroelectronics's first LED dedicated digital drive is STLUX, so far shipped about 20 million groups worldwide. STLUX can be applied to LED, HID and other smart lighting products, and even can be used in dimmable lighting and sensor applications.

Lu Dawei said, the biggest challenge is not use smart lighting products in the technical level, but on consumer education. For example, "imagine a 2 or 30 year old engineer in the field of analog drives would naturally be resistant to new drives and other changes. "

Lu Dawei added: "consumers also need education in order to further understand the internal cost advantage. Most of the time, consumers will inevitably subject to a single IC LED drive product cost out. Therefore, consumers may ignore the overall benefits of system costs and the use of intelligent LED lighting. Another problem is the visualization of intelligent lighting products (Graphic Unity), strictly speaking, the current market of intelligent lighting product design is not intuitive enough, not friendly enough for users.

Lu Yi, director and director of marketing and application of industrial and power discrete components in Greater China and South Asia, held a 2015 LEDforum report on the LED lighting market.

STMicroelectronics is the most widely used LED driver for silicon devices. Lu Dawei stressed that the company may make use of different materials, such as gallium nitride or other materials, while making other electronic drives. He pointed out that the wisdom of lighting products and expansion will be very dependent on the development of the Chinese market, because China is the world's LED bulbs and other lighting products manufacturing base. Asian countries are still the largest market for LED bulbs.

Wearable device hot LED only when green grass?

In the wearable device market, STMicroelectronics is currently working with a number of manufacturers, but Lu Dawei suggested that the application of smart bracelet and wearable devices on the LED are only accessories. He admitted: "the protagonist of the wearable device or sensor and connection device, LED driver is only a supporting role. For example, such as millet or Jawbone bracelet and some other smart Bracelet does not even need to show the block, so even if the addition of LED is just a component of the accessories. On the other hand, Fitbit bracelet may be equipped with a display block.

Optimistic about the use of LED lighting to overcome differences in national norms into the primary task

STMicroelectronics with 30 years of automotive electronics R & D experience, LED car market for the development of the potential to be optimistic. Although the car is not easy for LED research and development, and the need of thermal resistance at least 100 degrees Celsius, but Lu Dawei pointed out that the car has gradually increased with the trend of LED lighting products in this field, but also include lighting, headlights and dashboard lighting more and more of the body. At present, the country is different from the lighting specifications or lighting manufacturers to face the biggest challenge, how to make products in line with the majority of national standards is the most difficult problem. (author / China LED net Linzhi; translation / Chinese LED net Zhang Yahan)