Foreign flat plate playing cards

At the end of the hustle and bustle of color TV enterprises abnormal price war and new war changes, and the face of the current economic situation, the Chinese and foreign TV companies resorted to their own magic "winter", to keep the existing foreign-funded enterprises in the premise of product price stability, to show their advantages in technology, "LED light", "the world's most thin", "4 times the refresh rate" concept spread, domestic brands are helpless to the old shopping price war, but also hopes to market three or four.

"Next generation backlight" price volume up

Held in Guangzhou the day before the new strategy conference, SHARP Trading (Chinese) Limited company general manager Ozawa Minshi said in an interview with this reporter, SHARP will be listed on the new XS1A series of products in the China, size is only 65 inches and 52 inches in two, the market price of 129 thousand and 990 yuan and 99 thousand and 990 yuan respectively. Faced with such a high price in the market will China "qugaohegua", Ozawa Minshi pointed out that the introduction of these products not to ignore Chinese consumers' purchasing power, SHARP just want to Chinese consumers show a new trend in the development of LCD tv. According to SHARP, the reason why this series of high price, because it uses the RGB-LED backlight system, in the promotion of color reduction, but also to bring a lighter body.

Coincidentally, in the same week, SONY is about to launch in China in the new big fight technology licensing, also accelerated the popularity of LED technology, high-end products in its subsidiary, gave up the traditional CCFL backlight technology. SONY also claimed that their products have the world's thinnest 9.9 mm and the fastest "4 speed" refresh frequency, to withdraw the price war, to avoid confrontation with domestic brands.

Samsung also revealed that the end of this year is expected to be the first time in the Chinese market LED backlight LCD tv.

Domestic brands focus on deep market"

In the face of foreign TV brands overbearing momentum, domestic brands with the advantages of cost control, recently in the domestic market set off a wave of price war frenzy, including TCL, SKYWORTH, Konka, Changhong, Hisense, the first domestic brand Baotuan price range is generally around 30%, 52 Inch price is below the million for the first time, low price to 9990 yuan. At the same time make use of the price weapon, the domestic brand is still home appliances to the countryside in the policy to benefit a lot.

China Electronic Chamber of Commerce Deputy Secretary General Lu Renbo said that the global financial crisis has affected consumer confidence, and foreign TV companies can only pull out all the tricks to deal with the current situation, whether it is playing card technology to seek higher profits, or three or four mining market, are actively seeking a way out of the current enterprise performance.

Source: Guangzhou daily