Foreign giants provoke LED LCD TV war"

In the Chinese mainland market, the vast majority of LCD TVs are used in traditional CCFL backlight, LED backlight LCD TV with light texture, bright color, energy saving and other advantages, the international market has been widely regarded as the future of LCD TV product upgrading. In the face of the brand, the price war, grasp the upstream LCD panel resources of SHARP, SONY, Samsung and other three foreign brands have claimed to not follow the "price war", but said to high priced LED LCD TV market, and will be in the Chinese mainland market sales for the first batch of LED backlight LCD TV price.

It is understood that from this week, two new SHARP LCD TV in the main city of China eight officially SOLD XS1A series 65V/52V, sold 129 thousand and 990 yuan respectively RMB (65 inches) and 99 thousand and 990 RMB (52 inches) price. The same is 52 inches Full HD LCD TV, SHARP LCD TV than the domestic brand prices even higher than ten times. SHARP Trading (Chinese) Limited company general manager Ozawa Minshi explained that the LCD TV than before the launch of the SHARP XS1A series, the RGB-LED backlight system, picture quality, sound quality, design, environmental protection and other aspects have a qualitative leap. XS1A series is also the first time in the Chinese market SHARP LED backlight LCD tv. SONY, a person in charge said that SONY will also launch 52 Inch LED backlight LCD TV on Wednesday in the Chinese market, to seize the high-end market. Samsung Electronics China headquarters color TV product marketing minister Li Mingxu claimed that Samsung will be the first time in the Chinese market in 2008 sales of 52 inches LED backlight LCD tv.

The State Council Development Research Center, Institute of market economy market Advisory Center Deputy Director Lu Renbo analysis, after two years of foreign brands in the market China launched more than a price war, has made the LCD TV industry average profit of more and more low price space more and more small. At present, foreign brands in the market has changed Chinese sales strategy, is no longer involved in the price war, but the launch of high-end products in technology, brand two or three years ahead of time, in order to seek higher sales profit, LED backlight LCD TV is a representative product of foreign brands in China started the transformation of sales strategy. The vast majority of mainland brands have not mastered the LED backlight this high-end technology, only Hisense has launched a 42 inch LED backlight LCD TV, in the mainland brand camp quite lonely.

Source: China Semiconductor Lighting Network