Foreign push LED LCD TV domestic brands aimed at the national market

In foreign brands Samsung, SONY, SHARP announced a high-profile transition to high-end LED LCD TV, domestic color TV manufacturers ready to fight back.

In mid August, Hisense will be its 47 inch LED LCD TV down to ten thousand yuan. SKYWORTH, Konka, TCL said it will launch a full range of LED LCD TV before eleven.

This is a signal. With the gradual maturity of technology, the domestic LED LCD TV promotion tide has arrived.

A new field of hope

In the Chinese market, the prelude to the transformation of LED LCD TV is set off by foreign brands.

2009 may day on the eve of the Samsung market in China launched the three series of a total of 9 LED new LCD tv. Due to the use of side light LED technology, the thickness of the body to reach the finger thickness of 2.99 cm, the screen size to 40 inches, 46 inches and 55 inches of the main size. Since then, SONY also showed only 0.99 cm thickness of the ZX1 series LED LCD tv. August 4th, SHARP also released the LE700A series 3 LED LCD tv.

The domestic TV has Hisense, SKYWORTH, Haier and other brands have LED LCD TV sales. Konka, TCL are said to be listed in the national day before the LED LCD tv.

In early August, Hisense announced the 47 inch LED LCD TV retail price down to $9999, which is the first time the domestic 47 inches LED TV fell below the million mark.

A Shenzhen color TV manufacturers marketing manager believes that Hisense is the price of domestic TV sets in the collective LED LCD TV market share. September and October, domestic LED LCD TV will be collective market. Affected by the price of Hisense, the new LED LCD TV prices will be lowered.

Although LED technology has long been applied in MP3, MP4 and computer display, but domestic consumers are not familiar with LED LCD tv. Due to the excellent characteristics of LED light source, the technology can enhance the color gamut of the TV, LCD TV at lower power consumption to achieve higher brightness and color saturation, as well as animation performance. For LCD TV companies, this is currently a rare new high-end product areas.

Compared with the traditional LCD TV, LED LCD TV color and image performance is stronger, lower power consumption, longer life, more safety and environmental protection, its appearance is more thin. Samsung LED TV uses advanced LED backlight technology, completely free of mercury, at the same time, TV cabinet by double injection leading techniques of forming a made to avoid coloring links in the traditional technology of spraying, so as to effectively prevent the damage caused by the volatilization of harmful gas. In terms of energy performance, LED TV power consumption is only about half of the ordinary TV, and LED TV life is too long, in the case of 5 hours a day can be used for more than 50 years of continuous use.

According to the survey data Chinese Electronic Chamber of commerce consumer electronic product investigation office for LED TV shows that consumers concern about the product has been as high as 75%, China market ready to buy LED TV this year the proportion of consumers up to 34%. China Electronic Chamber of Commerce Deputy Secretary General Lu Renbo believes that LED TV has become the mainstream trend of the market and the trend of the times will soon come, is expected by 2011 LED TV market share will exceed ordinary LCD tv.

Slow behind the promotion

From May to August, LED LCD TV market for more than 3 months, the domestic market performance is not good.

Gome in Guangzhou Pearl River Metro shop, the reporter did not see a LED LCD TV prototype. Hisense TV counter staff introduction, due to the high price of LED LCD TV, sales are not good, so only in Guangzhou Gome flagship store to see some samples.

According to the general manager of the home appliance industry market research firm Ovid consulting Yu Liangxing statistical data, the domestic LED LCD TV sales in 2009 of tens of thousands of units, the traditional LCD TV sales of 11 million units.

Store sales staff complained that LED LCD TV sales is poor due to high prices. Samsung 46 inch LED LCD TV priced at more than $21000, using the edge of the RGB-LED backlight mode SONY's 40 inch LED TV price of up to $26999, equivalent to the price of three ordinary LCD TV with the same size. Hisense, SKYWORTH 55 inch LED LCD TV price of $16000, the same size of the traditional LCD TV price of about $8900.

LED LCD TV price is due to the high cost of its LCD module light source. The backlight used in LED TV is a light emitting diode, which is more expensive than the ordinary LCD tv. In large size LED LCD TV, the backlight can account for about 40% of the cost of the module, and the cost of the module to account for the cost of the TV set into 7. "Yu Liangxing said.

Tsinghua Tongfang consumer electronics division deputy general manager Wang Xiangdong at the end of July has publicly said, LED backlight involves a number of patented technologies, the TV manufacturers to pay high patent fees, resulting in LED LCD TV prices do not fall down.

"It will take some time, Chinese Electronic Chamber of Commerce Deputy Secretary General Lu Renbo think, LED TV prices this is LED product is still in the early popularity, because LED TV products smaller, on the production cost compared with the traditional LCD TV has a large gap, at the same time performance than the traditional LCD TV to enhance the quality of now, LED TV is" a strong technical strength of enterprises launched, represent the future direction of development of products, in general, the price is still in a reasonable range.

National beach

However, in 2009 has become a clear introduction of LED LCD tv. Foreign TV