Foshan lamp enterprises want to break out "by the brain" is the key to Germany

Lighting industry has been one of the dominant industries in Foshan, ranked in the top five in china. The advent of the LED era, the industry tends to become white hot competition, but also for the prospects of manufacturing enterprises increased a lot of uncertain factors, but it is certain that the LED market has been the world. This year, the industry is widely believed to be the outbreak of the development of LED, the domestic and foreign markets to further open, providing opportunities for enterprises. How to win this proposition LED market FSL company, general manager, President of Foshan Lighting Association Cassius Lighting Co., Wu Yulin from the Frankfurt international lighting exhibition just ended on the Enlightenment: Sino German cooperation. LED products into the homes of ordinary people Wu Yulin told reporters, 4 years ago, LED lighting has just started, basically is used in street lamps and other public facilities, fully rely on the government's "blood transfusion" to survive. The local lighting companies for a period of 4 years, the office buildings and large shopping malls LED penetration rate reached 10%, household penetration rate reached 3% to 5%, although this figure seems not worth mentioning, but in the domestic city is relatively high. LED lamp is in an ordinary family in promotion is more difficult, because the public does not understand do not trust, but also because the price is high. Once trust is established, the price problem is solved. Wu Yulin came up with a solution to the problem of trust. Two years ago, in order to prove the effectiveness and quality of LED lighting, Kay West took a trial 2 years, effective payment method, for a residential parking lot in Foshan to install nearly 200 5.5W bubble LED. Two years of verification, the property company of LED lighting products, such as "sincerely convinced" to pay for the goods with the electricity savings, and recommended LED lighting products to other areas. In the last month, a number of lighting companies and the Chancheng district by the promotion of sectoral cooperation, organized by LED special buy activities, through the government subsidies to consumers, the method was sought after by the public. He thinks, "LED products from the voices of doubt in the way, now it can be said that initially has been recognized by consumers, in the current energy problems have become increasingly prominent, LED lighting into the homes of ordinary people is an indisputable fact, with mature technology and lower prices, the rate of penetration will be further improved. Strengthening the cooperation to enhance the competitiveness of further open in support of government, technology becomes more and more ripe, the cost and the market situation, FSL companies have a "blood" ability in the LED product promotion, LED is going into the tens of thousands of households, at the same time, the price war also began to appear on the market in the last part of the product, or even a decline of 50%, this makes Wu Yulin worry. He pointed out that the price of leading enterprises to accelerate the popularity of LED products plays an important role in promoting, but the price for the survival of many companies will be a severe test of space. Rely on policy support, blindly to join the price war is not a permanent solution, then the Buddha enterprises LED Road next to the going? Wu Yulin drew inspiration from the Frankfurt International Lighting Exhibition held this month, Foshan and Germany that the two companies jointly develop LED market will have a brilliant future. He said that they participate in the exhibition of lamps for 10 years, compared to rejection, part of a European exhibitors to China in business this year, but they are Chinese uncharacteristically, recognition of the market, and expressed strong cooperation. He further said, "Buddha enterprises have the ability to manufacture and good financial strength, combined with the advanced technology of Germany, will have a strong market competitiveness". According to reports, Foshan has set up a special working group to invest in foreign enterprises in Foshan, for this reason, but also the introduction of the German VJP law firm. In addition to the "foundry" and other conventional ways of cooperation, Wu Yulin stressed that the introduction of German technology, make up the short board domestic advanced LED technology. He said that although the domestic R & D technology has been progress, but with the international top level still has more than ten years gap, the future of domestic enterprises to grasp the industry dominance, the most efficient way is to "borrow a head", "to make China industry overall competitive price, we must break the problem of chip technology, in this regard, cooperation with foreign the chip business". In addition, Wu Yulin also talked about the importance of improving product design, "with rising labor costs and energy costs, the advantages of the original domestic enterprises gradually disappear, a key to realize the sustainable development of the industry is the focus on design, improve the design level of art, so as to enhance the added value of the products".