From local enterprises to foreign brands, China's LED display market is experiencing what

As IT at the end of the 90s "blowout" type of development, LED has experienced from the electronic device in 60s to 80s the finished display after the leap, along with the domestic LED display application breakthrough control technology and device cost barriers, development of blue LED chip, full-color LED display to fully enter the market, China LED market is like a raging fire. According to the relevant market research agency data show that the LED display market with an average annual growth rate of 10.3%, from $6 billion 500 million in 2006 will grow to $8 billion 800 million in 2011. From the beginning of the stock exchange to shopping malls, banks, hospitals, airports, stadiums, museums, and even to the community bulletin board now, LED screen witnessed the rapid development of economy and information technology Chinese complete penetration process in various fields, inadvertently has become a modern information display media irreplaceable means of communication.

In recent years, the LED display in the Chinese market is developing very fast, whether it is a leader from abroad, or Shenzhen dominant force from different scale LED enterprises in recent years, let the market smoke".

The rapid rise of local enterprises for 10 years

The development of cultivation and technology in China LED display market the line side by side, with the continuous development of LED technology, new breakthrough in full color LED display, 256 grayscale video control technology, cluster control, no warp multi group control technology and other aspects of the products and the Chinese enterprises in the technology and product design Center suddenly, with the international first-class brand is not too many gaps in the technology, formed a close situation. Moreover, at the beginning of the 90s Chinese LED market is still a "virgin", the market in the development and cultivation stage, the local LED brand with the wind leaves rapidly engulfed the entire Chinese LED market, LED market almost all domestic brands in the world, including many famous names, such as pine Riyadh, science and technology, Shanghai think twice LIAN, Guang Lei, science and technology etc.. These companies are leading the development of China's LED market and the cultivation of application model.

On the other hand, due to the LED display screen industry technical threshold low, from the control system to the mask design, screen production division is very fine, the main technology integration can become a manufacturer, which leads to many small businesses with technology and capital strength is weak in the market. For a time, the domestic LED display market presents uneven situation. Many enterprises in order to occupy the market, to boost the performance of your product, do not match the actual to advocate their products advantages, many users do not understand the product technology, product quality is measured by the price. In the LED display market is the fastest growing in the first 10 years, the market competition is fierce, confusing, but the domestic brands can be quite moist.

Market transformation, foreign occupation of the high-end market

As Lighthouse (Lighthouse) company international marketing department senior manager Mr. Guan Peihua said: "at present, Shanghai, Beijing, Shenzhen and other first-tier cities, with the first batch of LED display have been included in the renewal period, customers should pay more attention to product quality and maintenance services, the demand for the product is higher than before. "Therefore," extensive "mode of the market can not meet the needs of users, it is seen that the market transition, a batch of abroad have a higher visibility of the first-class enterprise for entering China market, gradually became the local team in China, has brought great impact to the original competition fairly the fierce market LED. The reason is that they bring a huge impact, because they have many years of experience abroad, the product has undergone a mature market test, the formation of an irresistible brand advantage. Moreover, the goal of foreign brands is quite clear. "Dakota company will focus on the development, production and sales of Chinese to market products, our main product positioning in the high-end market, establish and promote their brand image," the United States Dakota (Daktronics) electronic (Shanghai) Co. Ltd. Product consultant and production director said. The establishment of a clear target market with their own advantage in the international market, the Dakota in the country since the 2005 establishment of the office after just a few years time quickly gained a large number of high-end projects such as low order: last December the completion of the Wukesong stadium; at the beginning of this year CCTV NEW Taiwan site also selected the outdoor color video display Dakota HD series, used to play video ads and other information, as in a typical case of LED application in domestic advertising and media industry; recently, Dakota still drop as the first station of Beijing South Railway Station wildly beating gongs and drums mounted 11 pieces for indoor display, train and other public information publishing and advertising company advertising operations. These 11 screens will be a collective debut in August 1st, so that the Beijing South Railway Station has become the country's most intensive LED display station.

High end market, high-end customers, high quality and efficient after-sales service is that we heard a voice. Crystal color from Japan (Hibino) Cmc Markets Asia Pacific Pty Ltd general manager Mr. Yoshitomi Masaki said: "we are all using LED lamp Nichia, screen designed in Japan, in the domestic installation. On the one hand, to ensure the high reliability of our LED screen, stability and longer life, but also reduces the price of the product, to provide users with a better balance point. Of course, the price of our screen is largely determined by the cost of LED, the Nichia LED also improved the screen into natural.