From the drama hit the face of new LED industry homogenization

Introduction: Recently, the national universities have opened, ushered in a large number of freshmen. There are users exposed by the drama of the new military training in the photo, the girl's long hair shawl, facial features delicate and pretty, white skin, both playful and beautiful generous. But there are users Tucao, said: face a brand to buy it? "

LED market homogenization serious

To see the show's small partners have had such an experience, when surrounded by beautiful models, we can not tell who is beautiful, which is also known as visual fatigue. Throughout the LED market, there are some of this phenomenon, when a LED manufacturers to launch new products, we can see more or less from other manufacturers new shadow.

A large number of homogeneous products flooded the market, the lack of their own characteristics of the business, the degree of specialization is not high, is a true portrayal of the current domestic LED lighting industry. Because of the current domestic lighting market is not mature, in order to seize the market potential, some businesses at the expense of quality for the price, the sale price, once the price war broke out, resulting in the entire industry into profit or loss operation.

"2013-2018 LED Chinese industry market outlook and investment strategy planning analysis report" shows that at present there are more than 1 thousand and 200 domestic LED packaging companies, while the number of new products of various types of enterprise LED application launched less than 550 pieces; LED lamps more than 300 enterprises, the basic products in each stage of imitation plagiarism. Homogenization of competition resulting in price war smoke four, the lack of benchmarking brand, the scale of the enterprise is difficult to grow, the lack of credibility of the industry.

Industry calls for a return to reason"

The "rational", or "back to basics", as well as the inevitability of the development of LED market to maturity, industrial development has entered a period of integration of real, enterprises need more adaptability in the complex and changeable market and anti risk ability, cooperation mode between enterprises to the industrial chain of vertical and horizontal even gezonglianheng, those enterprises leveraging each other, know how to use each other's advantages to symbiotic.