Grasp the new opportunities to win the highest market intelligence

Introduction: smart lighting is a major trend in the future of the lighting market, which also shows that smart lighting is the main market for the future market opportunities for businesses. For different companies, smart lighting market opportunities should have different strategic layout, whether it is necessary to compete at the starting point, it is not critical, the key depends on their own circumstances.

Revolutionary innovation: Leader

Emerging markets in any field are driven by a small number of individuals, and only a handful of companies have become leaders in new markets. To be a leader in new business areas, must have the ability to innovate. Only a small number of leading enterprises in the industry, is to rely on the imitation of others and leadership, but he must have his unique ability to innovate. The main reason is the early success of the Tencent, its own unique innovation in a set of charging mode, the main representative is Q. Similarly, intelligent lighting market in the future who can dominate the day after, the main source of innovation and challenge those few individuals.

At present, there are many enterprises involved in the development of intelligent lighting, there are so many categories. First, the pursuit of intelligent terminal control, that is, we must use a smart phone or computer control. But how to achieve the control of the lamp itself, are relying on some of the existing standards of foreign technology. Such as: Standard Zigbee control module. The purpose of this type of business is to achieve functionality, without considering the cost. Market positioning is only those users with fever and do not consider the use of the cost of users. Second, the pursuit of compatible lighting control system in the past. Such as: compatible SCR, 0-10V dimmer, Dali system, etc.. The purpose is to meet the basic needs of existing customers, and then slowly transition to the future of multi-functional control. Third, the pursuit of low-cost and multi-functional synchronization of intelligent. In the field of lighting, analog circuits prevailed for nearly 100 years. The use of analog circuits to produce lamps, want to complete the complex and changeable intelligent function, it is necessary to pay a high price, it is necessary to upgrade the digital circuit controller. Regardless of the cost, volume, efficiency and electrical parameters of digital circuits are almost the same as analog circuits, but it can deal with a variety of complex and volatile environment and to meet the various functions of the control.

Personality building - Challenger

Any emerging market seems to have a good market opportunity, but with a huge business risk. So many companies choose to wait and see it, wait until the time is ripe and then directly into the key. This type of business usually defines itself as a challenger, or a chaser. Their advantage is not huge investment risk in emerging markets did not start before, can concentrate on the business in the past the market, to market a clear direction in the field of personalized products, market segments in concentrate on building. For the lack of leadership, and can not meet all the needs of the characteristics of the market segments to seize. Such enterprises in the field of traditional lighting, has a good market base. Based on the risk of intelligent lighting, and choose to wait until the time is ripe to enter the market, to participate in the competition. In the smart phone market is a typical example of Samsung mobile phone. Although Samsung is not a leader in smartphones, but as a challenger, Samsung is very successful.

Copycat imitation follower

In the field of traditional lighting is not a good market base, relying on the price and poor way to participate in market competition. In the face of numerous competitors, only choose to imitate and follow. In order to pursue lower costs, the need to give up profits, quality, performance and other factors. This type of enterprise has always been on the edge of survival, the market has always been eliminated risk. In the face of the future of intelligent lighting products, they also choose the past practice, with the lowest level of technology, the lowest cost, to participate in the worst competition in the underlying market.

Leaders need a large number of strategic capital investment, the selection of product development and accurate positioning of the market is crucial. Challenger strategy needs to grasp the timing of the emergence, in the most appropriate time to come up with products that can beat opponents, is the key to winning the challenge. Follower strategy is the best choice to give up, because the future of the market is only two types of enterprises, can not do the leaders can only do challenger, there is no space to follow the survival. The facts prove that all other industries, all of the cottage market is in the past Yunyan, instant death. Whether it is cottage mobile phone, or cottage tablet, eventually disappeared in the market.