Greenman lighting: domestic and foreign markets to seek a win-win situation

Domestic lighting industry is still not standardized, unfair competition behavior of some small businesses disrupted the market order, Greenman also encountered this phenomenon in developing the domestic market

Zhongshan Greenman Photoelectric Technology Co. Ltd. is the LED lighting industry very high visibility of the brand, authoritative company founder and general manager Kong Linghua is the field of LED lighting. Recently, Kong Zong interview with reporters, on the Greenman development condition and the LED lighting industry and to express important insights.

Main international markets

Kong Zong reviewed his journey as an entrepreneur, proudly called Greenman the trailbreaker LED lighting industry. He said, and had their own venture partners, with products and related equipment everywhere publicity, LED lighting business value to the industry, it is hard, but not much effort, Greenman established its own brand position in the market finally. At the same time, also attracted a lot of competitors, competing for LED lighting market cake. However, the total pore optimistic compared with those early into the LED lighting industry's "martyrs", Greenman is successful.

Greenman today, mainly for the international market, with sales in the domestic engineering. LED lighting is not widely used in China, but in western countries has a large market size, so the domestic LED lighting products exported abroad. Kong Zong pointed out that the legal concept of foreign market economy is relatively strong, as long as they determine the quality of your products, foreign trade is not a big deal. Greenman in accordance with international standards through the quality, environment and social responsibility and other international certification system, the product can enter the United States and other countries with high regulatory requirements, which is difficult to do a lot of domestic counterparts.

Attaches great importance to the domestic market

Compared, the domestic lighting industry is still not standardized, unfair competition behavior of some small businesses disrupted the market order, Greenman also encountered this phenomenon in developing the domestic market. So Greenman turned to the government institutions and large and medium-sized enterprises to carry out project sales. Greenman has been in the Sixth Asian Winter Games, the government of Fujian, Longyan city and Zhangzhou city of Shaanxi Tongchuan municipal government, Zhejiang Jiangnan Moore, Hohhot, Chengdu, Sanshengxiang prairie pearl national AAAA level scenic spots, the Sheraton Guiyang Hotel, five Xining iron and Steel Group and other government agencies and enterprises successfully implement LED lighting project, which won a good brand reputation.

Although in the engineering field has been successful, but Greenman is still looking forward to open the domestic conventional channels. Kong Zong said, Greenman hopes to expand the domestic market, but not to the fate of the enterprise lies in the export. Due to the differences between domestic and foreign cultural background, business ideas, domestic enterprises and foreign customers with a certain degree of difficulty in commercial behavior, and export mode will occupy a lot of money, put pressure on the company's cash flow. Hole is trying to prepare for the domestic business.

For domestic brands

Greenman has always attached great importance to product quality, which has been recognized by customers both at home and abroad, but Greenman is trying to excellence, suitable for the development of the domestic market, more cost-effective products. Greenman also attaches great importance to customer service, when customers encounter various problems in the use of the product, Greenman always hesitate to help solve, even at the expense of customers returned products.

Holes also revealed that Greenman is applying for the "Guangdong famous brand" title. It is understood that in order to become a famous brand in Guangdong Province, the products shall comply with the provisions of relevant laws and regulations of the state and industry policy: quality in the domestic advanced level of similar products, market share, export ratio and brand awareness in the forefront of the domestic similar products; enterprises should also have advanced and reliable technology and production technical equipment, technical innovation, product development capacity in the forefront of the domestic industry; to the enterprise quality management system and perfect the effective and perfect customer service service system, a high degree of consumer satisfaction; product quality long-term stability, products at the provincial level or above (including provincial) supervision and inspection of quality and technical supervision department recently organized in more than three consecutive (including three) did not appear unqualified. The brand-name products in Guangdong province by the Guangdong provincial famous brand promotion committee unified organization and implementation of professional evaluation work, Guangdong province famous brand promotion committee is composed of the relevant professional organizations, inspection agencies and relevant experts. Greenman is the most influential brand in LED lighting and LED industry comprehensive strength ten strong enterprises, the domestic market share of the market and the level of quality is obvious to people, are eligible to become regional brands, and this for Greenman to further develop the domestic market is very favorable. In order to cooperate with the domestic business development, brand promotion efforts Greenman plans to expand in the second half of the year, the recruitment of hands-on experience with industry sales personnel, in order to quickly expand the conventional domestic market.

To seek long-term development

To improve independent innovation capability and quality level, Greenman established cooperation with Zhongshan University Optoelectronics Laboratory to develop new products; Taiwan has hired several engineers and engineers in the United States for technology and manufacturing business, is also preparing to hire professionals responsible for the foreign trade business in Hongkong. Kong Zong said that the market has been in the international market, enterprise management should also go to internationalization, this is the real international operation.