Guiyang LED light pollution serious look forward to standardized management

Fountain Jumbo advertisement screen.

Streets and lanes, flashing neon lights, Guiyang LED advertising screen in-depth public life long. No wonder LED screen fountain, the post building, by contrast, dolomite, two district of Nanming and the electronic caption advertisement LED settings on the main road in the Lake District, a total of more than 10 thousand, are illegal settings. Some of the screen is too bright, affecting driving and public life. Guiyang LED advertising screen, look forward to standardized management.

Big screen small screen amazing profits

Fountain huge advertising screen, with a total area of 438 square meters, known as the Southwest's largest LED screen, which can be effective visual distance of up to 300 meters. Screen company manager Lou revealed that this screen, the cost of the company can bring more than five million annual revenue. At present, the company received on this screen business charges are as follows: 30 seconds advertising charges 43000 yuan per month, day circulation 80 times, "although the customer by other screen shunt, a lot of pressure, but the business can still be guaranteed. "

Such a piece of billboards, to go through the examination and approval of urban management, municipal, environmental protection and other departments, but also spending a lot of money every year maintenance cost, and advance the cost more than 10 million, compared with a small LED screen does not have these problems.

Rich water South Road, Guiyang is the famous advertising street, where there are hundreds of stores operating LED electronic subtitles advertising screen. It is understood that in an area of more than and 10 square meters of monthly income of hundreds of thousands of stores, there are operators, said, if less than 500 thousand we do not do. "

Prices, LED electronic advertising screen subtitles per square meter price in 1600 yuan, 2000 yuan, if more high-grade color screen, the price can reach 8000 to 10000 yuan, the profit space is very large. In the ordinary waterproof outdoor LED electronic screen subtitle advertising as an example, the ex factory price of 1100 yuan, the processing cost of 100 yuan, the price of 1700 yuan, which spawned a number of "intermediary", namely, contact the guest, to require only a large distribution, the difference have more than 200 yuan.

All small screens are illegal

Although the LED market is booming, but there is a huge management issue, Guiyang city administration law enforcement office director Liu said, "despite large outdoor advertising, small electronic ads subtitles we will not approval, either outdoors or indoors. That is, they are illegal. "The LED caption advertisement two city and the Lake District, the primary and secondary roads has reached more than 10 thousand," black "identity temporarily no solution. In January of this year, the Guiyang municipal authority has launched a special rectification action, removed more than 1000 pieces of illegal settings LED subtitles advertising.

Because these LED subtitles advertising without planning, the city will have an impact on the environment. And these brands do not set the standard, we received a public report reflects the impact of these ads flashing night life, but also there may be signs of collapse and leakage hazards. Director Liu introduced.

Liu said, we have no right to set up a subtitle advertising, will generally require self rectification, if you do not accept the rectification, we will be forced to dismantle. Outdoor advertising settings do not meet the requirements of outdoor advertising planning, we can impose a fine of 1000 yuan more than 5000 yuan. "

LED light pollution"

A survey done in the media, nearly 7 people expressed dissatisfaction with the LED "light pollution" that affected the life "the most obvious when driving, some just in front of the intersection, the LED screen brightness is very high the most painful to us. Sometimes, after the screen flashes, it is difficult to see the traffic lights. Private owner Zhou introduced, especially in front of the post and telecommunications building block, is on the road, it is very important to our safe driving. "

Currently, the intersection of the city of Guiyang LED more and more large screen, and LED screen is also growing, more and more bright, so that the driver is very painful.

But the "light pollution" in the life is more than the unregulated LED subtitles. "When we go to bed every day, we are affected. "Wang said, her home is just across from the billboard rolling subtitles a hotel, all day long is open," we are the home bedroom there is no day, one night, red light flashing, great impact on life. "

We also understand the business, these brands are some advertising information. "Wang said," but in our understanding, but also hope that they can understand us, in the publicity, try not to affect the lives of everyone. "