HP HD-DVD camp to throw an olive branch hopes to build a unified standard

Sina Technology News Beijing on October 20th news, according to foreign media reports, HP blue DVD camp members recently to the hostile camp -- camp HD-DVD an olive branch, hoping to build the next generation of DVD standard as soon as possible.

The next generation of DVD standard is mainly focused on SONY and Panasonic support Blu ray Disc standard and Toshiba and NEC led HD-DVD standard development. In order to get a wider range of consumer support, Blu ray camp and HD-DVD camp has launched a number of rounds of negotiations, but ultimately failed. Blu ray standard is not compatible with the HD-DVD standard, to establish a unified standard means that the two camps have to give up their own standards, the premise of both sides can not accept.

Not long ago, Microsoft and Intel announced that it will support the HD-DVD standard, which officially joined the HD-DVD camp. Analysts believe that Microsoft and Intel move means that the next generation of DVD standards will hinder the development of the entire market. In order to avoid this situation, HP recently proposed to the Blu ray Association, in the next generation of DVD standard to join Microsoft and Intel's two most popular features.

HP personal systems group, general manager of personal storage Morin - (Maureen Weber), said Microsoft and Intel's decision to shock HP. HP on Wednesday at a blu ray organization meeting proposed a compromise, hoping to establish a unified DVD standard as soon as possible. So far, the Blu ray Association and Intel has not commented on this. Blair, vice president of Microsoft Media Entertainment Technology Group - Westlake (Blair) in this regard, said: we hope that the blue camp to deal with HP's proposal correctly, DVD war is not good for anyone."

HP hopes the Blu ray Association in the next generation of DVD standard to join the management of replication (managed copy) technology, through this technology, the user can be high-definition movies copied from the CD to PC. In addition, HP also hopes Blu ray association supports iHD technology, through this technology, film production companies can add interactive content on the cd. Microsoft plans to support iHD technology in the next generation Windows operating system Windows Vista.