High prices or into a bottleneck? LED into a new direction for the development of television

LCD technology into the platform period, LED unstoppable

In the current LCD TV industry, LCD industry has entered a mature platform, it is difficult to have a breakthrough in technology. From the major manufacturers in the 09 year release of new products, the appearance of the design, smooth picture quality, entertainment features, green environmental protection has become the focus of these four brands to focus on mining. Among them, especially in the design of Symphony Jinghong (TCO process) and suspended design trends; and smooth picture quality, 200Hz is widely introduced the main technical highlights; and in the entertainment function and green environmental protection, energy saving and recycling entertainment innovation has become the main development direction.

With the LCD industry increasingly dull, the manufacturers will tentacles extended to another field - LED light source technology. The company's strategy is gradually clear, LED color TV has caused widespread concern in the industry. Throughout the recent LED market, leading the industry is still a foreign color TV Samsung, SONY, Xia Pusan giants, and has launched a local representative of Hisense LED color TV in the domestic color TV is also the first camp. At present, Hisense LCD module production line two has been put into operation, can produce 47 inches and 55 inches of LED backlight module.

As far as we know, the domestic color TV camp companies are engaged in LED related research and development, but not decisively into the field of LED tv. After all, LED module production line requires a lot of capital investment. Such as Konka recently developed a 350 square meters, nearly LED of the display of the 9 large screen, settled in Chengdu. We have learned that some domestic manufacturers have launched a LED color TV program, recently, TCL multimedia related technical personnel revealed that the company's LED products have been developed in place, the new product will be launched soon.

However, some manufacturers wait and see attitude is obvious, a color TV industry, told reporters that the LED color TV, even now R & D, will not invest particularly large. The company is based on consumer demand for R & D, but the current LED product prices are too high, the average consumer can withstand very few. Wait until the trend is more obvious when the LED color TV, the company was considering launching.

Japanese patent into the threshold, the domestic brands are still waiting period

According to industry sources, China TV companies do not essentially force in 2-3 years to push LED LCD TV, even at home to do is push the international market, the main reason is the LED core patents mainly lies in the South Korea enterprise in the hands of each other can be a huge lawsuit brought against the infringing party at any time.

Due to LED related patents master in Samsung, Matsushita, SHARP, NEC, Toshiba, Nichia chemical giants such as Japan and South Korea, Chinese enterprises although part of the patent, but relatively small in quantity and low quality.

Day ago, Tsinghua Tongfang consumer electronics division deputy general manager Wang Xiangdong has said recently, LED backlight because involving a number of patented technologies, the TV manufacturers to pay high patent fees, LED LED backlight LCD TV prices are not falling down.

The difference between LCD and LED projection principle left: LCD right: LED

Before last year, LCD TV sales at home and abroad using CCFL light source. However, because of mercury and other heavy metals CCFL, not environmentally friendly, color TV manufacturers turn to the production of LED (light-emitting diode) as the light source LCD tv. According to Samsung Chinese headquarters color TV products marketing minister Li Mingxu introduced, using LED light, can make a better color LCD TV, high brightness, energy saving, environmental protection, and long service life, but also can realize the slim design. Therefore, the use of LED backlight LCD TV is considered to be the future development trend of LCD tv. Since March this year, Hisense, Samsung, SONY, SHARP and other domestic and foreign color TV companies have launched a LED backlight LCD tv.

But TV manufacturers send the product to the market, which will be referred to as LED tv. The day before the media reported that, due to the LED backlight LCD TV LCD TV prices higher than ordinary at least twice more, so that consumers mistakenly believe that the move is to use more advanced technology to produce LCD TV panel LED. Color TV manufacturers suspected through the concept of speculation, raise prices, profiteering.

In this regard, Wang Xiangdong said, now there is no LED panel, color TV manufacturers do not have the concept of speculation, false price. LED backlight LCD TV prices are high, because the LED relates to the patent technology of up to a thousand, which led directly to TV manufacturers to pay high patent fees, LED backlight LCD TV prices.

Earlier, Samsung Chinese headquarters color TV product marketing minister Li Mingxu said, Samsung developed LED TV after 1 years and 4 months, for more than 3000 LED TV technology patent.

Li Mingxu also predicted that the next three to five years is the LED TV market popularity, with LED backlight LCD TV industry advancement, increasing demand, the price decline is expected to begin next year.

Consumer trends increasingly breakdown, LED metering (Bian Guang) source prevails

When waiting in the domestic color TV manufacturers, foreign giants have made clear their strategic plan LED tv. In April 10th, the new conference, Samsung Electronics Greater China Marketing President Jin Rongxia made it clear that this year the goal of Samsung Electronics, TV sales in the proportion of LED TV to reach 10%. Meanwhile, SONY's ultra-thin LED TV ZX1 have also been put into the market. The two is the same point, whether it is Samsung's LED TV or SONY's new ZX1 are using a white LED photometry (edge light) source.