Hisense: 700 million yuan RMB into the LCD module, with an annual output of 500 thousand

The day before, Hisense announced the LCD module plant company will invest 700 million yuan construction of RMB flat-panel TVs upstream in Qingdao, to open up the industry chain, increase the competitiveness of enterprises. At present, the first annual output of 500 thousand LCD TV module production line has been put into operation, the status quo Chinese LCD TV module is almost entirely dependent on imports will be completely broken, Hisense also became the first mainland with module factory's color TV enterprises.

In fact, as early as three years ago, Hisense began to prepare the module industry. From 2007 to 2009, Hisense plans to invest 700 million yuan to complete the construction of the five module production line in three steps. Plans to put into production in the first half of 2009 second production lines. By the end of 2008 to complete third production lines and an annual output of 1 million 500 thousand pieces of manufacturing capacity. 2009 five production lines are fully completed, when Hisense TV LCD module annual production capacity will reach 3 million. Period, Hisense will build a LED backlight module production line.

As the module occupies the cost of LCD TV 60%~70%, directly determines the competitiveness of the product. Display screen to occupy the cost of LCD TV 60%-70%, if mastered the upstream module technology, the Chinese brand's ability to control the cost of flat products will be greatly enhanced, the cost of the entire industry will continue to decline. LCD module production line is expected to greatly improve the company's product competitiveness and profitability in 2008, the initial estimate will enhance the company's overall gross margin in 2008 to 1 percentage points to 0.5. Hisense Group Chairman Zhou Houjian said, Hisense hopes to chip and module of the two TV core part of the master, to optimize the product and improve the efficiency and reduce the cost of trying to change the status China color TV industry, Hisense in the global rapidly enhance the competitiveness of the industry.

Source: LED chip network