Hisense LCD module industrialization process full speed

In September 19, 2007, the first LCD module production line officially put into operation in Chinese Hisense, annual production capacity of 500 thousand units, all for the Hisense LCD TV, so far, the present situation of domestic manufacturers of LCD TV module is almost entirely dependent on purchasing is broken. It is reported that more than 4 months, Hisense LCD module running smoothly, there are more than 20 thousand Hisense LCD TV production of independent modules to achieve sales, there is no quality problems. Facts have proved that there is no quality gap between Hisense and foreign brands.

Hisense module phenomenon caused widespread concern in the industry. In 2008, Hisense LCD module project accelerated further, made three major advances: one is a LCD module maintenance line first built and put into use, to solve the problem of self maintenance of LCD screen; the two is the beginning of LED backlight trial, after the Spring Festival of independent LED backlight source of the whole machine product market volume is second; three LCD module the production line will start early.

According to the latest developments in the Hisense module project, more than 3 years ahead of time than expected in 2007 LCD module production plan.

This reporter made a special trip to the Hisense LCD module production site, feel the Hisense module speed".

Spring tide surging

Winter Hisense Industrial Park, 10 o'clock am. In the past few people walked the road, everywhere is the plant and office buildings and a gust of wind blowing, really a bit severe winter feeling.

However, in the modular production workshop is another weather. "Here perennial constant temperature twenty degrees Celsius, we are here all year round spring. Zhang Yun, a production line staff said.

Because of the special requirements for the production of the module, the module workshop is the Hisense Industrial Park production workshop". Zhang Yun day LCD module workshop, all must pass the first air shower, clean the dust on the body, the replacement of clean clothes, wearing wigs, masks, wear anti-static overalls, gloves and shoes, the body wrapped in only two eyes exposed, wearing is completed, after static test only, after passing through second times to shower, in the clean production area million level.

"Module production requires a high level of environment. Cleanliness, temperature, humidity, and personal hygiene requirements are high. "Zhao Liang, an engineer at Hisense, said," everyone needs to change clothes two times before entering the workshop to ensure that no dust is brought into the workshop. Everyone inside the clothes can only wear cotton, and require a bath every day. "

Arduous course

In 2007 the price for foreign brands frequently Chinese TV companies have a huge impact, while the upper reaches of the LCD screen of the shortage of supply, prices and so on sensitive issues continue to impact on the fragile nerve Chinese plate industry, lack of upstream industry chain has become the largest China tablet industry healthy development of the shackles. Only to enter the upstream industry, in order to grasp the strong bargaining power of the terminal, in order to ensure that more than 4 years of hard work to establish the Chinese brand market position.

Hisense do module, is an inevitable choice, Hisense Group Chairman Zhou Houjian even said that this is a major decision to change the fate of Hisense's future.

Analysis of industry experts as the machine manufacturers to enter the module industry, first of all have their own large demand, with a strong bargaining power of upstream resources; second is to R & D strength is strong enough, mastered the key technology of production, and has the capability of differentiation and continuous innovation in the following development, Hisense has this ability.

The utility model relates to a liquid crystal module, which is composed of a panel, a backlight module, a driving IC and other materials, and the liquid crystal module is connected with a core, a shell, a power supply and the like. Currently, the world's largest flat-panel TV manufacturers (such as Samsung, LG, etc.) are integrated with the production of key parts of the upper reaches of the panel to ensure the supply of its market terminal promotion provides a huge support. If the domestic brands are confined to the manufacturing of this link, low added value, low profit, lost the right to speak 60-70%.

Hisense in September 2007 in the field of LCD module successful breakthrough, completely broke the passive situation of Chinese brands.

"Chinese color TV enterprises facing forced vicious price competition, facing and joint venture brands, only rely on the breakthrough in core technology, in order to completely get rid of the dilemma, Hisense Electric Corporation Liu Hongxin introduced," if mastered the upstream module technology, Chinese brand of flat products cost control ability will be greatly strengthened, which will to strengthen Hisense's competitive strength in the industry to a great extent".

Air conditioning industry has given us a good inspiration. The air conditioning compressor production technology is introduced from abroad to Chinese, China enterprises through their own efforts, set up a complete set of downstream industries supporting the production system, to achieve full localization, so as to win the initiative in the market, at present, Chinese brand in the absolute leading position in the market in China appliance market.

The establishment of a complete industrial chain is the only way for Chinese TV manufacturers to get out of trouble.

To enter the LCD module, the key upstream industry chain, Chinese enterprises are faced with many technical difficulties, but also a huge amount of capital investment risks. Especially in terms of technology, Chinese enterprises do not have the early accumulation of technology, foreign enterprises in the key areas of the core technology can not be true