Hisense LED TV listed price technology suffered dual embarrassment

Hisense last week announced a high-profile high-end production of high-end LCD TV LED, and hopes to break the market blockade of foreign companies such as Samsung and LG. Insiders said that Hisense's move is a strong attempt to break out of domestic flat-panel technology, worthy of respect. However, from the current market conditions, the price is higher than the same size of Full HD LCD TV more than 10 thousand yuan, the technology is facing OLED beyond, the prospect is quite embarrassing.

42 inch price of up to 20 thousand?

Data provided by Hisense, the launch of this LED LCD TV power consumption can be reduced by more than 30% of the general LCD TV, the service life of up to 100 thousand hours. At the same time, the color reduction is better, the color is richer, the dynamic contrast reaches 40000:1, therefore the picture level sense is also stronger.

However, this TV is not cheap. 42 inches of TLM42T08GP listed at $19999, compared to the current domestic average of more than 42 inches LCD Full HD TV more than $10000, can be said to be quite high-end". Insiders believe that such a high price can not help but suspect that Hisense LED TV will be on the ground floor of the current market in the footsteps of a digital machine, to be only the concept of display products".

But some industry insiders believe that the domestic LED issued only to test the water route, because the second half of this year, Hisense will also launch Chinese's first large size LED backlight module production line, "at that time, the domestic LED LCD TV universal industrialization is expected to be broken. "

Leading technology or technology?

However, LED's industrial prospects are equally embarrassing. Hisense said that the current foreign color TV companies only Samsung launched LED LCD TV in overseas markets, but no mass production. In the Chinese market, there is no foreign companies to do LED LCD tv. Therefore, with the advantages of Hisense in the LED market, in the upstream market and the terminal market can compete with Samsung, LG and other companies.

The problem is right here, the technology has been the leading enterprises in Japan and South Korea why LED TV is not too cold? Is the strength of R & D or otherwise? The answer is obvious. The original dimension of board chairman Wang Dianfu told reporters that in the flat-panel television era, when China enterprises realize the importance of the construction of LCD module and LCD production line when Japan and South Korea, and will target the development of the next generation of flat-panel TV on OLED. The biggest difference between the OLED panel and the LCD panel is that it does not require a backlight, which makes it lighter and more energy efficient.

Some experts believe that the high yield of OLED due to the low cost and ultra thin panel light-emitting elements, making it more suitable than the LED become the choice of equipment for this source, now many LCD panel manufacturers have started to add OLED technology. LED if it is not two to three years to solve technical problems, it will be difficult to beat up catch up with OLED products, then I am afraid LED no chance.

Source: Jinyang - Express