Hisense: breakthroughs in core technology

"Hisense hiview is expected to continue again after a TV in the core technology breakthrough time. "The summer Davos forum held in Dalian on the occasion, the reporter interviewed the vice president of Hisense group Wang Zhihao, his words, let reporters aside other topics on this issue to talk about it.

Wang Zhihao said is the core technology of LCD TV backlight module "". Liquid crystal TV is a TV product which must be back light source. The backlight module is a light source with the backlight module as its core. The past light LCD TV backlight module is the cold cathode fluorescent tube, and now, LED (light emitting diode) "backlight technology represents LCD backlight technology new development direction, many countries are competing to develop this technology.

"'LED backlight module" is industrial upgrading trend, because it has the advantage of the three technology is very obvious. First, it shows the colors more rich, color number can exceed the traditional CCFL backlight more than doubled; second, with the brightness of the screen can take the initiative to adjust the brightness LED backlight source, can save energy more than 30%; third, toxic and harmful substances LED light does not contain lead and mercury, is the green light true. According to experts predict that by 2010 LCD TV will begin a comprehensive application of LED backlight, which will be a major opportunity for industrial upgrading. Introduction of Wang Zhihao.

Is reported in this technical field, China with foreign enterprises in the same starting line, Hisense is one of China's first research and development of this technology enterprises. A few years ago, Hisense will set up a dedicated team, the LED backlight module development, currently almost done with the global industrial upgrading synchronization. Thus, Hisense LED backlight module R & D projects, was included in the national "863" plan at the beginning of this year. A project has also been supported by two national research projects, indicating that the project itself has high technical content, but also shows that Hisense in this area of research results in the forefront of the industry.

In early July of this year, Hisense launched the first in the world 42 inch large screen LED backlight TV, and the first to debut at the Qingdao international consumer electronics Expo, has independent research and development "the first results of the trilogy".

Currently, Hisense LED backlight technology research and development have been obtained for the first stage of success, the next step of industry key technology development and industrialization of the work is being carried out. Soon, China's first world-class LED backlight module industrial base will be completed in Hisense.

"On the big screen LCD TV, LED backlight can account for about 40% of the cost of the screen, if the China enterprise first to overcome the technical difficulties of LED backlight, coupled with some technical advantages on the whole circuit of the controllable cost according to proportion, Chinese brand will be can have autonomy about tablet the cost of the whole TV 60%, than the CRT era will have more right to speak. Wang Zhihao believes that the project to some extent, even related to the survival and development of China's flat-panel TV brand.

With the development of Hisense "hiview" first and second generation of success, with the "LED backlight technology to industrialization, Hisense have achieved a breakthrough in the two core technology integration chip module and system, thus to become the system products and total solutions provider", and a big step forward.

Source: Economic Daily