Hisense: the achievement of China's first brand TV flat screen LED TV before the Olympics

Zhou Houjian, chairman of flat-panel TV manufacturers Hisense group, said in an interview recently, with the world's advanced level of China's first batch of LED backlight LCD TV will be put on the market before the opening of the Beijing olympics. In addition, Hisense LCD TV module of the two phase of the production line will be in July officially started production, then one or two LCD TV module of the annual production capacity will reach 1 million 500 thousand, plans to build two production lines to 2009 by the end of next year, production capacity will reach 3 million.

Since 2004 has been ranked first in China's flat-panel TV market share of Hisense group, to become the first brand of China's flat panel tv. The first is the flat-panel TV technology innovation and to break the monopoly of the results, Hisense has made significant technological breakthroughs in core technologies in chips, flat-panel TV LED backlight module and related field, and successfully entered the upstream industry, in July 2007, the only one of China's Key Laboratory of digital multimedia technology in flower Hisense, Hisense tablet for continuous improvement the advantages of the TV market to establish a solid foundation.

First, the core breakout

June 16, 2005, China's first independent intellectual property rights of digital television processing chip - letter core was born in Hisense. The "hiview" success, completely breaking the foreign chip monopoly, led directly to the imported chip price declines, chip prices from $13 to $5, and each chip import cost savings of $8 is very considerable. Strategic significance of "hiview" is not only to solve the independent production and independent enterprise application problems, it is more important to the manufacturing Chinese TV industry has brought the survival and development of space, to bring real benefits to consumers Chinese.

Two, into the TV LCD module

TV LCD module is mainly composed of panel (CELl), backlight board (BLU), timing control circuit board, drive chip, metal structure parts, plastic parts and other components. In the various parts of the LCD module, the cost of backlight is larger. To 32 inch LCD module, for example, the LCD module material cost structure of the proportion of the overall figure as shown in figure 2.

From 2004 onwards, Hisense began to prepare the LCD TV module project. In the face of all kinds of questions, Hisense clearly flashed his point of view: we do the module is out of long-term strategic considerations, reduce costs and achieve product differentiation, to strengthen the integration of upstream and downstream resources. In September 2007, Hisense on its own strength to build the first LCD TV line in China's TV industry, breaking the status quo of China's LCD module almost all rely on foreign companies. Less than half the time, the first LCD module line Hisense not only smooth production, and the yield rate reached 99%. Hisense LCD module two at the end of July 2008 will be completed and put into production next year will continue to build two production lines, the annual production capacity will reach 3 million.

Three, capture LED backlight technology

Hisense to do the module, not impulsive, nor is it just based on the screen assembly, but from the perspective of the integration of the industry's strategic journey. Coupled with the development of chip technology, Hisense ultimately achieve the goal of more than 60% LCD module independent development. To this end, Hisense has a large number of technology and talent accumulation, which represents the trend of industrial upgrading of the LED backlight module technology is a breakthrough in support of Hisense to do the biggest driver of the module.

LED backlight technology has the advantages of energy saving, environmental protection, high quality and so on. Hisense started LED backlight technology development since 2005, continued research and development to today, LED backlight technology has broken through the blockade of foreign patents, Hisense has won 863 major projects and the development of electronic information industry support fund, formed the core technology innovation and relevant calculation method, and application of 10 important domestic and international patent, preliminary implementation the domestic enterprises in the technical key points and strategic vision depth breakthrough in sync with the international industrial upgrading, is expected to become the core technology in the TV field following the hiview after another major technological breakthrough.

Before the opening of the Beijing Olympic Games, with the world's advanced level of China's first batch of LED backlight LCD TV will also be fully into the market by Hisense.

Four, the State Key Laboratory settled in Hisense

Hisense as early as 2003, the first proposed in the enterprise to build a National Key Laboratory of the idea, the Ministry of science and technology and the relevant leaders of Qingdao strong support. In 2003, the city of Qingdao in the construction of Hisense Key Laboratory of intelligent information system; in May 2004, the Ministry of science and technology, the implementation of the pilot work of corporate R & D center construction of the national innovation system, Hisense has become one of the first batch of pilot enterprises, one of the main content of the pilot is to explore in the National Key Laboratory of construction enterprises. July 2007, the Ministry of science and technology officially announced the list of the first National Key Laboratory of the enterprise, the only national digital multimedia technology key laboratory flower Hisense. This marks the successful construction of Hisense technology innovation system.

In July 2007, Hisense launched the first version of the digital home DNet-home product standards, marking the Hisense digital home system, began to move from the laboratory to the market. At the same time, Hisense in the National 863 Plan "low cost LCD backlight" project has made a major breakthrough, pioneered the first Chinese 42 inch big screen LED backlight TV products, reached the international advanced level.

Source: China Semiconductor Lighting Network