Home appliance industry: LCD hot LED debut

Recently, LED (Light Emitting Diode), which seems to have become a household electrical appliance enterprises life-saving straw". The last two months LED explosive growth, the market performance exceeded expectations, color TV manufacturers are betting on this.

January 20th, the two sides will be signed in Beijing electronic information companies, which is the long-awaited feast of many domestic enterprises in Taiwan: the mainland is expected to reach $5 billion purchase amount to the panel enterprises in Taiwan. In Taiwan enterprises to get huge orders at the same time, the industry on this year's LCD TV sales have considerable expectations, especially the explosive growth of LED TV, has become one of the biggest expectations of the manufacturers.

From the international financial news reporter mastered the data, in mid November last year, the purchase of LED tablet consumers increased significantly. From home appliance giant Suning Appliance data show that last year, the last two months, Shanghai Suning sales of LED TV sets of 12 thousand, accounting for color TV sales of 13%, and showed an upward trend. Suning Appliance official said that this year, LED TV market share will reach 35%-40%.

LED is seen as LCD LCD TV upgrade products, specifications from 32 inches to 60 inches, priced at between $7000 -3 million. Because thinner, more power, long service life, LED TV more favored by high-end consumer groups in Shanghai and other cities quickly popular. It is understood that the purchase of more than 10000 yuan flat-panel TV customers, more than 50% will choose to buy LED TV, and this proportion is still rising.

Cake so tempting, Samsung, LG, SHARP, SONY, Hisense, SKYWORTH and other brands have joined the battle. Data show that the current LED TV models on the market has surged to 100 balance, nearly two months of new products listed nearly 50.

LED's strong momentum of promotion war between manufacturers, home appliance chain manufacturers are constantly adding fuel to the flames. It is reported that the beginning of this week, Suning Appliance will launch the "2010 Shanghai LED TV Festival", and announced the purchase of LED TM 10% subsidy is not capped concessions that TM buy LED TV, enjoy 10% full subsidies, the state subsidy of 400 yuan excess, by Suning Appliance through electronic coupons in the form to be filled. In addition, in view of the LED market promotion, Suning joint China Merchants Bank launched the installment fee free of charge for cardholders.

At the same time, many home appliance manufacturers have begun to increase investment in LED layout. Samsung first to complete the layout and product market, overall sales leader LED industry; Hisense will build 5 LCD module production line integration, independent research and development of LED backlight, intends to seize the market at a low price; SKYWORTH, Konka shares both upstream industry to make strategic investments to ensure parts supply; "the father of liquid crystal" reputation of SHARP began the size of segment switching product line more than 40 inches, first big screen, the latest listing of a 60 inch LED TV price is 29999 yuan; the integration of SONY nearly 10 products in full force. Industry insiders predict that in 2010 LED backlight LCD TV shipments will reach 15 million units.

In fact, in addition to television, LED technology has been widely used in outdoor displays, traffic lights and business areas. China LED lighting identification criteria developed earlier, the government will increase the Ten City million light LED lighting demonstration project, fold to fifty cities, two hundred thousand". TV and lighting drive the rapid growth of the LED industry has become a hot spot for investment in listed companies.

Analysis of the industry, due to the upper reaches of the LED industry to expand production capacity and downstream demand soared in 2010 will be staged a LED confrontation drama, competition will be extended to the entire appliance industry.