Home lighting products upgrade to bring hope for the LED lighting market

Intelligent or "upgrade" breakthrough with the LED lighting in Japan have spread to "referred to the lights are LED lights, LED and lighting equipment price to an acceptable range, and China manufacturers such as the price war broke out, the Japanese lighting manufacturers have to accelerate the introduction of new products, with strong regional product function and market. Compared with the rhythm of the replacement of smart phones, LED home lighting products upgrade seems to be less urgent, as a result of the basic.

The global LED lighting market is expected to boom, attracted a large number of capital inflows, resulting in the LED lighting market competition among enterprises is becoming increasingly fierce, the price competition between enterprises is inevitable. To avoid falling into the "price war" quagmire, the global LED lighting manufacturers generally choose more depend on the technological ability of "intelligent lighting" as a breakthrough; at the same time, LED lighting industry enterprises have more choices in the electricity supplier channels, in order to accurately discern the changes in the market. Intelligent or "upgrade" breakthrough with the LED lighting in Japan have spread to "referred to the lights are LED lights, LED and lighting equipment price to an acceptable range, and China manufacturers such as the price war broke out, the Japanese lighting manufacturers have to accelerate the introduction of new products, with strong regional product function and market.

Compared with the intelligent mobile phone update rhythm, LED Home Furnishing lighting products to "upgrade" seems not so urgent, this is because as basic lighting needs, residents upgrade requirements for lamps due to lower, and this is the future of the industry to find new products to upgrade the breakthrough point to where. However, due to the LED is a semiconductor component, so in the field of intelligent control compared to traditional lighting source can play its advantages. LED attributes of electronic products, or will be LED home lighting products' upgrade 'bring hope.

Home lighting products upgrade to bring hope for the LED lighting market

In fact, in the field of intelligent lighting, many manufacturers have introduced adjustable light color or through Wifi and other wireless control of LED lamps, especially in the United States the most popular market. Sales channels need to change from the market acceptance of LED lamps, users need to understand the experience to accept the LED lighting. Compared to the degree of understanding of overseas consumers on LED lighting, Chinese consumers do not have a high awareness of lighting products. Overall, the Chinese consumer awareness of incandescent lamp was 53%, the awareness of energy-saving lamps was 63%, while the awareness of the LED lamp was only about 25%.

According to the above data, the traditional store can not only give consumers a real sense experience, feel the texture, color and workmanship, understand the product distribution and customer service service, the key is to raise consumer awareness of LED lighting products. And this, the electricity supplier is still difficult to achieve. However, compared with the traditional channels, electricity supplier channels still has its prominent characteristics, can be divided into two points: first, without geographical restrictions, wide audience; secondly, the circulation is shortened, low initial construction costs, profit margins, return time is short, easy to achieve flat management. This is no contribution to the traditional channels of emerging LED companies, is undoubtedly an opportunity. Because you want to quickly enter the traditional channels, and competition with large traditional lighting companies have been very difficult. The low cost of e-commerce, wide coverage of the characteristics of its rapid access to open.