How many China consumers to understand lighting technology? The survey shows that there are a lot of misunderstanding

How many China consumers to understand lighting technology? Or for a question: China consumers think much of their own understanding of the lighting technology? Do they know how to buy the corresponding lighting products wattage according to their own needs and the lumens of color? Do they know that light has biological effects? In the "research" international consumer Landes Vance, including the investigation for more than 2000 Chinese consumer representative shows that people still lack of enough understanding about many aspects of the current and future lighting technology.

The basic unit of measurement for lighting is poorly understood

Most consumers think they know better, but that is not the case. 65% of consumers in the Chinese answered the survey that they fully understand the various lighting techniques have advantages and disadvantages, or at least, to understand more fully, including (SMART) LED lighting products to understand the traditional incandescent lamp.

When asked about the unit of measurement problems, for example, for those units of measurement has long been printed on the packaging boxes and light lamps on the cognition of the people immediately appeared: 78% of consumers will Chinese Watt and power consumption correctly linked. As for the important unit of measurement of color "and" lumen "to describe the LED products (respectively), only about half (58% and 61%) of the respondents can have correct cognition.

In accordance with the Vance Landes Greater China general manager Lin letter a words, reasons of the problem is that "color is provided about light color information, such as the sun (more than 5300K), white (3300K ~ 5300K) and warm white (less than 2700K). The lumens of luminous flux for the unit of the lamp light is to tell people how much. Therefore, for high brightness LED lighting products, reflecting the key value is not the number of watts, but the number of lumens".

It is worth noting that the correct rate of recognition of these German respondents in the measurement units lower than all other countries of the respondents. In all respondents in Germany, only 33% of people can make the right choice between all units of measurement. In the UK, France, Sweden, the United States, Canada, Brazil and China respondents, can correctly identify the number of these units of measurement in the proportion of 40% to 50%. The correct rate of respondents in Italy reached 55%, is the highest accuracy of all respondents.

List of amazing places

If you want to know what consumers are looking for lighting technology in its local DIY store or on the Internet, we will find that their purchase list contains most of the LED (regardless of whether they have the function of intelligent), this is not what special. The surprise is that many people in the procurement list, also contains the old outdated technology, such as 27%, the Germans are still in the traditional light bulb "listed on their shopping list, did not seem to realize that, in addition to the old inventory and special light source products, the EU embargo has been since 20 09 years effective September, the store is no longer selling any type of traditional light source products. Another surprising is that demand for halogen lamp is still very strong. From the beginning of 2009, these products have been in stages to ban the sale in the market, this may further accelerate the implementation of measures to ban.

Because of lighting: the urgent need for more information

Because of the lighting, which is "to provide appropriate light according to the needs of users, is the lighting industry a major trend, a lot of advertising revolve around this trend. The scientific experiment results show that the height of simulated natural light changes in artificial light can greatly help the human circadian rhythm to establish and maintain stable, improve people's well-being, help people improve their health.

However, in answer to the effect of artificial light on human biology problems, Chinese respondents, the majority (66%) said they were on a little known argument. Even so, there are still 2/3 people (78%) think, according to the needs of the individual to use artificial light on the human body and human emotion regulation, is really a big advantage. Therefore, people on the "people for lighting" generally hold acceptable attitude. For example, 81% of respondents said that if the effect of the light biological know enough, will bring great influence on their purchasing decisions.

Source: Landes Vance

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