How to broaden the channels to become the development trend of LED lighting industry

The so-called key person or company generally refers to the designer or design company, so the channel is also known as the designer channel. Domestic LED lighting industry, including the main channels of home improvement companies, tooling companies, installation companies, design companies, business replacement, brand chain, engineering companies, etc.. With the diversification of the sales model, the application and development of the stealth channel has become a part of the LED lighting enterprises in the development of channels, we must consider and increase the.

If the channel type to the division, the current LED lighting business channels can be broadly divided into three major channels of distribution channels, engineering channels and invisible channels. The invisible channel is not a traditional dealer channel, but is the key person or company that can decide and advise the customer. The so-called key person or company generally refers to the designer or design company, so the channel is also known as the designer channel.

Domestic LED lighting industry, including the main channels of home improvement companies, tooling companies, installation companies, design companies, business replacement, brand chain, engineering companies, etc.. With the diversification of the sales model, the application and development of the stealth channel has become a part of the LED lighting enterprises in the development of channels, we must consider and increase the. Sales of lighting products in the past focused on the dealer, including distributors and distributors.

How to broaden the channels to become the development trend of LED lighting industry

In recent years, the rapid growth of the number of LED companies, more and more products to be sold, while the dealer channel is relatively fixed, it is becoming more and more blocked. In the rapid expansion of the LED lighting industry, the traditional sales channels of product circulation has been far from meeting the needs of enterprise development. In addition, the traditional lighting giant monopoly on the flow, engineering and other traditional channel resources are also squeezing the sales channels of many emerging LED companies.

In this situation, how to broaden the channels to contact the target customers with a new sales model has become the development trend of LED lighting industry. From the data, now almost more than 60% lighting products especially for lamp sales engineering, are invisible in the channel designer team dominated, while the designer channel also in this context from concept to in recent years are frequently mentioned, key amplification.

The construction of the invisible channel is directly related to the future development strategy of the enterprise, so it has attracted the attention of many LED manufacturers and merchants. In order to seize this market opportunity, many brands and enterprises are making efforts to increase the intensity of the development of stealth channels, have begun to layout in advance, to seize the highest point. The development of stealth channels has become a trend in the LED lighting industry. The industry believes that, LED manufacturers pay attention to the invisible channel is because they hope to have good communication with the designer, thereby promoting product sales. On the one hand, they need to do some good projects, the company's own designers are not enough to support professional design, on the other hand, the need to expand sales and brand influence. The designer should get the attention of the society, the design of smart vendors will respect the designer of the project successful companies will naturally get a good return, just hope that manufacturers not only let the designer products as a salesman.