How to build a "healthy" LED lighting business?

Introduction: how to do a healthy LED lighting business? I believe this proposition is a challenge for many LED lighting companies. LED lighting is a new industry, because of overheated investment, political environment, market management is in disorder, and the overall economic environment this year is not so good and other factors, most segments have become a piece of the Red Sea, such as commercial lighting and lighting Home Furnishing, as we all know, the cheapest on the market to sell what price bulb and even many listed companies have joined the fight one of the Red Sea, a few days ago a listed company CEOs I asked what he was busy, he told me he was doing strategic loss plan, words with hints of ridicule and frustration. I visited a lot of home LED lighting, there are many companies doing very well is also very healthy, conscientiously study and sum up, basically some clear positioning, characteristic management, management in place, there is the core competitiveness and the persistence of the enterprise.

First, a clear strategic positioning, clear strategic positioning when doing what the market needs, what we want to do, what can we do, what should we do, what to do when, how much to pay the price, who will do 5W2H, actually do the strategic positioning decision is the most important thing, not a joke, not Guazaizuibian fashionable topic, is the team to really take time to do, the more important is to stick to the floor, of course, certainly need to fine tune.

Second, product positioning is good, can do what the product can do, what products should be clear and not suitable for most enterprises, then we need to add and subtract, clear positioning after first need to do subtraction, will not lose products or at the edge of the core, and then add, will resources into the core of the product, quality and maturity of lumen waste, strengthen the construction, simple to the extreme, and ultimately grasp the pricing.

Third, marketing is the core of the 11P combination, enterprises need system promotion, but also to the promotion of a part of the traditional media advertising is a small mobile phone, the mobile terminal platform has changed the traditional mode of promotion, the flat structure of information communication, such as WeChat group robbed mobile in traditional communication, telecom service providers, enterprises need to keep pace with the times, of course, business docking ability is indispensable, the turnover rate is the core of KPI.

Fourth, continue to gain competitiveness is the cornerstone of the perfect operation process, problem analysis and problem solving ability, process node control, value flow control, flexible supply chain, combined operation process and ERP, construction continued to improve operating system can help the enterprise to obtain sustainable competitiveness.

Fifth, the ability of resource integration, as we solve the location for road lighting scheme, we need to integrate the platform of public relationship, experts and engineering qualifications, capital, products, and so on, these teams such as an enterprise especially small and medium-sized enterprises all have not realized, this requires a high ability to integrate resources to the team only, the integration of resources in place, in order to provide a more comprehensive value to the customer, in order to have more space to play in the market.

Sixth, the legal risk management, risk management, finance management, accounts payable and other capital chain management, enterprise comprehensive public relations risk management, debt ratio and other risk control is the need to consider the problems of the moment, a light asset management method is one of many small and medium-sized enterprise risk management at present.

Seventh, the construction of enterprise culture, all good planning requires a team to complete, only in the process of team building to strengthen and continue to strengthen the construction of enterprise culture, to strengthen the team's centripetal force, can really achieve sustainable management and development.

Therefore, the team hit the world, the management of Jiangshan, a healthy LED lighting companies need a comprehensive and full of vitality of the management system.