How to connect the 3600 lines of Internet seamless LED lighting

China LED Reuters] September 3, 2014, Baidu launched direct number, layout O2O. Today, the launch of the desktop Baidu, to achieve the real world and intelligent search highly fit.

The index of the real world, the birth of connecting the 3600 line of the new strategy, strategic transformation is Baidu, also means that the past 12 months, the Internet environment has undergone tremendous changes, "Internet plus" turned out, forcing the rapid transformation of traditional industries. In the lighting field, the giants have begun shopping fight.

Connect the 3600 lines of the Internet is king

Along with the development of the Internet and the impact of the store, lighting manufacturers began to worry about, "to store customer but it is, but most of them just to take a look, always feel that we are expensive, may be seen after go to buy online. "

Baidu CEO Robin Li said in a speech, the Internet and a combination of traditional industries, 360 lines or 3600 lines, each with an industry with the Internet will have innovation, will have a lot of opportunities.

How to put the business opportunities together with the Internet, integrating store experience advantage, and the Internet set off, convenience and advantage of big data, the LED lighting industry especially the traditional lighting companies, the opportunity is also a challenge.

According to industry analysis, the current penetration of LED lighting is only 20% - 30%, the remaining 80% of the opportunities for the lighting business, and the combination of the Internet, so that these opportunities are more likely to be realized. The output value of the national LED lighting upstream and downstream, the next 5 years will be more than 10000 yuan.

However, the reality of the lighting industry is that O2O related human resources scarce, the whole industry is still in the state of feeling the stones across the river.

A few years ago army O2O LED lighting is not a small number of large enterprises. Aldo 2008 open O2O; OPPLE lighting in 2011 2014 with eleven double cut O2O, pocketed the sales turnover in the lighting industry first; launched in November last year, NVC lighting and intelligent lighting Home Furnishing business platform, establish enterprise benchmarking; in January this year, TCL teamed up to LED million increase lighting cooperation, expand the O2O model.

As of August this year, OPPLE, and other enterprises as Aldo NVC, O2O performance data is not optimistic, the average sales showed a straight line "".

So the question is, when the industry brand in the field of O2O is still inadequate, and later set foot on this field, at least what capital?

Enter the O2O lighting enterprises which need capital

O2O has become a a hotly contested spot, or transformation, or death, or transformation after death. With a slightly literary and artistic words, "I would rather regret because I have done it, not because I do not regret it. "

Jingdong mall chief planner Zhou Xin believes that according to the online shopping platform data in recent years, the LED line has a stable sales channels. Lighting and electricity suppliers to do business first to build "electricity supplier team DNA lean".

Robin Li has made it clear that if Baidu needs to win this war through cash subsidies, we are willing to do so, we are more competitive than any competitor in this area. O2O burn, Baidu apparently also not bad money". This is an early March with Wang Donglei O2O must be no money point of view seems to have the same thing, that is, to be ready to completely change the business model.

This change, including the transformation of the role of the customer, the transition from the middleman to the user, in the Internet environment, the demand for products to become relatively simple and clear, to face the consumer pain points.

In addition, the intelligence has become a new direction of the lighting business, the research report pointed out that by 2020, the total market is expected to reach 8 billion 140 million u.s.. In the 2015 World Congress on Baidu, "artificial intelligence" has also been listed as key words in connecting people and services, artificial intelligence has become the core competitiveness of Baidu's Secret release, "let the robot Secretary mode" open intelligent service era.

Baidu is under the guidance of the strategic guidance of the O2O onslaught, LED lighting companies should also have a clear strategy to achieve seamless with O2O? (text / China LED network lurena)

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