LED lighting dealers to expand the market eight strategies

The global market and sales news throughout the LED lighting industry, the face of fierce market competition, the majority of dealers in the cudgel thinking "big money" "the hard truth", want to plug in their own territory with "small red flag", the terminal outlets all want their development into a network graph, shuerbulou well-proportioned, reasonable layout "". But because of the different brand dealer agent, resource adequacy, marketing ability and management ability, and the sales team's quality and ability of the different areas, need to adopt the strategy of market development is also different. We often say: big boss to develop a big market, big fish, small boss to develop small market touch small fish. In fact, this sentence told dealers. The development and expansion of the market we must analyze their status and resources to develop specific development strategies, if there is no specific and feasible development strategy to expand the market of the market will inevitably lead to the unbalanced development of the market, unreasonable layout, channel conflict is too intense and other adverse effects.

So the dealer how to design their own market development strategy? How to make yourself "live a tree, a tree"? The following market development strategy for dealers to use, at the same time, the dealer can according to their specific circumstances will a variety of development strategy organically, has reached the goal of effectively expanding the market.

First, the snowball expansion strategy

The development of the market is like a war, if you are well equipped, and strong soldiers and sturdy horses, the army's morale is high, we can use the method of "strategic battle" into the enemy heart; if fewer personnel, weak team, and the struggle between the forces of wealth, you can not find their own hit to the muzzle and the first to establish their own base "to fight back to save, after development, mr.. The snowball strategy is as good as the military theory. "Snowball" development strategy is a strategy of dealers most commonly used, namely the same region in the existing market, take the regional expansion way, in the development of a regional development strategy, to another new area to enter, specifically the development strategy is based on a target market regional dealer market development "to" put "to" intensive and meticulous farming, the market bigger and stronger, deep penetration, and become dealers in the future to further expand the foundation and support of other regions. After the market occupied the absolute advantage and absolute stability, in a neighboring area as a base to gradually promote the rolling, penetration, finally reached the "sparks of fire, fire", the occupation of the regional market.

This strategy in the market operation of the more stable and orderly, the key is the dealer can be their limited resources to focus on the most important market, avoid the front pull too long, stall shop too much, resulting in the dealer follow-up support is not in place and the emergence of large fluctuations and losses.

Two, "mushroom" development strategy.

Unlike the snowball, the mushroom development strategy is a kind of jump is the development strategy, target distributors to develop the regional market order usually follows the target market "priority after inferior" principle, regardless of whether the region selection approaches, namely the first selection and occupy the most attractive target area; picking the largest mushrooms, followed in the election in and occupation, more attractive to dealers in the region; second is picking mushrooms, regardless of whether this region and the region near the. This strategy is actually a priority occupation of the gold market, the operation of the strategy. Generally suitable for a higher visibility of a second tier brands. At the same time to ensure the effective matching of funds, manpower and material resources. For dealers, the upstream production enterprises and the joint development of market development strategies. At the same time, the resources of the enterprise and the resources of the dealers are effectively integrated. Quickly seize the market, give priority to establish their own competitive advantage in the regional market.

Three "break up the whole into parts" development strategy

A regional market is divided into a number of interrelated "theater", each "theater" and then divided into several echoes of the "war", "war" and each link into a plurality of closely linked to the "front", combing the market context, focus, grasp the key, driven by the global. In particular, the regional market is relatively large dealers need to seriously analyze and study.

The strategy must break up the whole into parts of unified deployment and coordination of market development, outstanding flexibility in every theater, because this strategy needs to be based on the effective coordination of the overall market to get started, so the dealer must find the starting point of each region, and then through each point to drive the market full of radiation

The strategy is to break up the whole into parts of a typical market expansion method, The weak overcame the strong., but the dealer has a strong ability to control the market and the ability to integrate resources, to play the market synchronization effect in every theater, and achieve the purpose of development strategy.

Four, the net flower development strategy

"The strategy of expanding the net blossom" is a dealer in the target area to expand its market, take everywhere, blossom everywhere, to the regional market attack at the same time, the occupation of the market at the same time, a strategy has great market power can be achieved at the same time, occupy the entire market in a very short period of time. However, the success of this strategy is extremely harsh conditions, the entire regional market is expanding, the need for human, material and financial resources