How to enter the general lighting market LED light source

As a new and most promising light source, LED has attracted more and more attention. From the early LED only as a common indicator lights, in TV, tape recorders and other appliances, today are widely used as outdoor display, traffic signals, automotive taillights and landscape lighting, street lighting, and is of large size LCD backlight source, after almost 20-30 years of its development it is obvious to people's rapidly. In particular, LED will enter the general lighting market in 5-10 is expected to affect the hearts of countless excited, there are a lot of people with lofty ideals want to contribute in this regard, or participate in the torrent of history. It is precisely because of a lot of manpower, material resources, make LED lighting technology and market in recent years, the rapid development of abnormal.

Comparison between LED light source and traditional light source

LED as lighting products, one of the biggest weakness is the flux and cost almost linear relationship. This makes the LED light source in high light flux range of high cost, low cost. Therefore, in the early stages of the market, we should first consider the low light flux applications market, such as 200 - 800lm application requirements. The range of the luminous flux, in the current level of LED light efficiency corresponds to about 3 - 15W of electrical power.

LED lighting technology and product status

High power LED light efficiency R & D indicators have reached 161lm/W, while the production of LED light efficiency in the range of 80 - 120lm. Lighting products include not only LED, but also the driver and lighting parts. At present, the price of LED lighting is very high, with three watt LED cup lamp as an example, its luminous flux in the 120 - 200lm, the price of nearly $100 - $80. The general halogen cup lamp, 20W luminous flux of about 320lm, while the price of 2 - 10 yuan.

How to enter the general lighting market LED light source

For traditional lighting applications market, LED light source can not escape the existing sales channels. Because no matter what you are a new light source, as long as the target customer is the same, the product from the manufacturer to the user through the process should be the same. At present, most people think about how to replace the existing light sources, such as incandescent lamp, cup lamp, compact fluorescent lamp and linear fluorescent lamp. Therefore, to replace these light sources LED lamp is bound to go through these existing sales channels. The driving force of these channels depends mainly on price, reputation and service. All kinds of lighting market channels may be different, with sales of indoor lighting products, daily loss of products, such as energy-saving lamps, lamp, lamp, flashlight, the dominant channels including professional lighting market, building materials supermarket, supermarkets, consumer convenience stores, hardware stores, direct sales network, and hidden channels is the Property Management Company (Home Furnishing class and business class), municipal corporation; for Home Furnishing lighting products, such as ceiling lamps, wall lamp, table lamp, floor lamp, kitchen lights, lamp, mirror lamp, children of small power local lighting products (down lamp, grille lamp), the dominant channels include professional market, building materials supermarket home appliance supermarkets, furniture stores, direct sales network, while covert channel is the home improvement company, group purchase (site promotion, network group purchase), (electrical installation company and decoration team); commercial lighting products Products, such as lamp, lamp, grille lamp, metal halide lamp, the dominant channels including the professional market, while covert channels have Jiezhuang companies, tooling company, Design Institute, electrician, property management (Home Furnishing class and business class), advertisement, exhibition design, lighting design company; lighting function products, such as eye lights, lights and other eye lights Yuba, dominant channels have professional market, building materials supermarket, consumer supermarket, bookstore, shop, furniture stores, appliance stores, children's stores, shops, school vision care products stores, direct sales network, the hidden channel Eye Hospital, parents will promote (joint health promotion activities, such as this, myopia therapeutic instrument).

LED as a lighting source, because of its high cost, it is only by virtue of the advantages of light and life is difficult to enter the mass market.

However, with the support of the government, the project can be promoted in the form of government demonstration projects to promote the sale of products, such as the current street lamp project. To develop the general lighting market, the first consideration should be the application of low luminous flux. To promote the application of high flux lighting fixtures when the technology is mature and the price is appropriate. In addition, it is necessary to pay attention to the existing lighting channels for the understanding and acceptance of LED lighting source, because most of the alternative light source is to go through the existing market channels into millions of households. LED light source at the same time the rapid development of challenges, with time and results to witness.