How to get out of the competition in the future LED market?

Ma said: today is very cruel, more brutal tomorrow, the day after tomorrow is very good, but the vast majority of enterprises are dead tomorrow night, only those who can see the real hero of the day after tomorrow sun. "

The present situation of LED, like the Internet once at the end of 90s, but it is Starving people fill the land. raging like a storm. But LED is more optimistic than it is now, because the market demand will quickly digest excess capacity. End of the dark light of traditional lighting companies, perhaps not in the circle of the enterprise, as Apple's end of the mobile phone industry, digital camera industry...... In the replacement stage of LED, outside the circle of people inside the circle do things, they often have the advantage of capital and technology, in the original circle, market promotion and sales promotion is the top master, need to be familiar with the lighting industry market, it is already.

In the face of complex and mixed LED market, how to break through the enterprise?

We can do some simple analysis from the angle of capital and management:

1, the future of LED enterprises, there are two types of enterprises will be the competition of the king, is a kind of capital under the guidance of technology driven enterprises, their production is probably even styling products are semi-finished products, cost and technology will be expected to competitive advantage. Another kind of business is "creating" the application of LED downstream enterprises, their competitive advantage is "market differentiation", a deep understanding of light and environment profound insight into human nature, light manufacturing environment based on customized solutions will be their unmatched competitive advantage. The former is a large enterprise, which may even be small and micro enterprises".

2, in the face of small and scattered industry pattern, the government began to recognize the need to support the strength of enterprises bigger and stronger. More and more LED companies listed or through other channels of financing, industry consolidation will become another important force. The next few years, is expected to be born with some of the industry leaders can compete with the international giants. The combination of capital and industry is the magic weapon to win the LED enterprise market.

After 3, LED listed companies or other means of financing, is conducive to establish their own good brand image in the market turmoil, but also can make use of capital means to mergers and acquisitions, grow their own, purify the market.

4, through the capital advantage, mergers and acquisitions, or the advantages of enterprises to attract capital, is a shortcut. But the choice of good corporate capital is not easy to find; the acquired enterprise is not only the requirement of "look beautiful" (this fake packaging to attract capital, but many enterprises) be the same outside and inside the enterprise. This enterprise has not only the advantages of products and technology, but also the main channel based on the marketing advantages. Did not precipitate in the lighting industry, outsiders, often do not see the shelf of the enterprise.

5, the marriage of capital and technology is conducive to the rapid development of technology driven enterprises will be converted into a product into the market, the formation of competitive advantage. The current LED market is not the lack of competitive products, but the lack of innovative marketing model, including enterprise and occupation managers cooperation mode, channel mode, profit mode, marketing mode and channel mode of operation. The majority of enterprises in the marketing level into the homogenization of competition. The marriage of capital and technology, for the back end of the marketing, lay a good material foundation, so that the level of marketing go faster, stronger and more robust. Because, from the product and the technical level of marketing competition, often go fast, high risk.