How to improve the value chain of LED industry (two)

For architecture, landscape, interior design and other related departments, choreography, lighting design is the role of education and training, technical support. The design department needs to generate new ideas and value through cross-border collision can be, especially with the support of trusted neutral technology, coupled with some "grassroots design company" before the establishment of the technical reserves is relatively weak, and therefore need special training and technical support.

For engineering enterprises, the role of lighting design is to cultivate the market and value assessment. Data show that, at present, the annual total size of the domestic lighting project is about 100 billion yuan, while in 2013 the company's top ten market share of the sum of only about 2%, the sum of the top 30 less than 4%. "It can be seen that the capital and professional management level has become the bottleneck of the development, it needs to design for the project 'astepping-stone to success', so as to control the product selection step to obtain enough profit, and according to the technical standards of the audit department to persuade reasonable pricing, seek the best cost-effective products. "Rong's analysis.

For manufacturers, the role of lighting design is to guide the development direction, the development of competition rules. At present, domestic manufacturers more than 15000, the R & D capability is relatively weak, the homogenization degree is high, the competition is quite fierce, has been in the "shopping", and by the size of funds and commercial channels, it is difficult to protect the brand value. Therefore, manufacturers hope can deeply and timely understanding of the market demand, and then targeted research, and to establish a credibility evaluation system of product, promotion and marketing channels, to avoid the homogenization of the product into a vicious price competition, improve the survival ability of competition.

Quantitative control and value guidance

What is the role of lighting design in the LED industry? Rong Haolei pointed out that due to the current LED industry chain of industry concentration is very low, and there has been a clear heating scale benefit, and seek to establish rules of the industry trend, but more is the single link "ziyuzile", resulting in a lack of core value of a reasonable standard, only in quantity and price to measure. The "bad money drives out good money" phenomenon. Therefore, the lighting design only from personalization to standardization, in order to summarize the application needs, promote the development of the industrial chain.

Lighting design should not only focus on personalization, should also follow the law to carry out the work, only in this way can be more closely linked with the industrial chain. "Rong Haolei further stressed that how to apply lighting design and production" glue ", understand the needs of the application, you need to build a service platform on a regular basis, in order to provide a more clear market norms, technology, channels and financing and other related support, with unique core value realization." good money "beat" bad money".

A large number of city lighting construction and for the current overall level of existence is not clear, the relationship between carrier uncoordinated situation, Rong Haolei also suggested, "lighting design can be used to quantify control, promotion has the advantage of the products, so that the value is more prominent. This is for the owners, that is, to ensure the implementation of the results, but also to optimize the cost. "

First of all, the quantitative control of the planning stage is to determine the quantitative indicators of the color and brightness of the building lighting, to provide the competent authorities or owners with planning conditions and approval, acceptance criteria and basis. For the case of single lighting often failed to achieve the desired results, Rong Haolei believes that in order to achieve good results, but also in the planning and design, product selection and supervision of the three aspects of the acquisition of quantitative control.

Secondly, in the determination of the program, the quantitative control can be used to determine the color temperature, brightness and lighting requirements. Because the LED is lacking of uniform industry standard, many products lack light distribution data, so only according to the calculation cannot control the effect of features plus LED light source, the actual effect will be a great deviation, and quantitative control can effectively describe the application designers hope to achieve, and to determine the reasonable realization of the reference light.

Third, in the determination of the parameters of the stage, the quantitative control can be achieved through a wide range of lamps and the application of simulation experiments to achieve the test results and the expected objectives of the contrast.

Fourth, assist in the bidding stage, quantitative control can be achieved to ensure that 2 ~ 3 can achieve the principle of minimum brightness and lower power ceiling lamps according to the technical requirements, and further determine the reference light and to detect the tender bidding, lamps, inspection results.

Fifth, in the product selection stage, through the quantitative control evaluation results, combined with the selection of the best option.

Sixth, in the engineering effect detection, quantitative control can also test the implementation of the results, whether the school meets the planning and design requirements. In this case, through the establishment of database, application of the accumulation of different solutions, and constantly updated, prepare for future large-scale project design, in order to improve the efficiency, reduce the complexity of the procurement objective. "

Rong Haolei believes that the gradual formation of value guidance through this approach, to encourage more enterprises to invest in the policy of energy and resources, clear objectives, at minimum cost to obtain the same effect, gradually enhance the various application solution cost, and can effectively avoid the market becoming more and more severe form of price competition, ensure the design and the owners, manufacturers and other parties to obtain greater benefits.

"In the future, the lighting design should continue to analyze the typical application requirements, build LED industry chain parties communication platform, the formation of cross team, and through a credible means (such as product detection, simulation experiment and the exhibition experience, supervision and consultation, etc.) will gradually precipitate the formation of technical specification results conclusion, and then to the whole market the promotion, to help the development of LED industry. Rong Haolei said sincerely.