How to set up the user thinking in traditional lighting enterprises?

Introduction: user thinking, refers to the various aspects of the value chain, have to "user centric" to consider the problem, is the most important and most important Internet thinking. At the moment, the traditional enterprise is close to the user, control the user, with the user, in order to win the future. Otherwise, it may lose the user, was eliminated by this era.

Now many enterprises are doing marketing, social media marketing, the most basic site there, and then do app, WeChat marketing, do hunger marketing, in addition to the head to participate, did not find the topic, not always stand in the perspective of participation to do, there is no feedback, no interaction, no creation the content for the user. The result? Do not know what the user wants to do, do not know what to do, every day to work hard, no one to pay attention to the results. In the hundreds of companies I have served, found that the problem is the lack of thinking from the user's point of view to think about the problem, so it is easy to do things opinionated. Companies attach importance to the Internet platform is important, but the lack of user thinking will be difficult.

So, how to set up the traditional lighting users thinking?

Get cock wire who have the world

Cock wire is the largest and most active consumer groups. Successful Internet products to seize the cock wire group needs. This is a man claiming to cock wire and bones that he is rich handsome era. When your product does not allow users to become part of the product, can not be connected with them, your product is bound to fail. Since the editor of the media called himself Xiaobian, Shi Yuzhu is known as the number one cock wire, because they want to connect with cock wire.

Personalized customization

With the increasing demand for user segmentation, personality, screaming products become hot. Customized personalized refrigerator from Haier, Wuliangye personalized custom wine, custom wedding, travel custom, etc., without exception, the huge market for personalized customization. In the custom process, allowing users to share the brand, the formation of word of mouth, it is the fans economy. Our brand needs the fans, not just the user, because the user is not so loyal fans. Fans are the best target consumers, once injected into the emotional factors, defective products will be accepted. In the future, no fans of the brand will die.

User experience first

What is a good user experience? The details from the start, and throughout every detail, allowing users to be aware, and this perception will exceed user expectations, giving users a surprise throughout the entire chain between the brand and the consumer, after all, is to let consumers have been cool. Sea fishing hot pot, the ultimate service to the metamorphosis of the point, so many people have been obsessed. The so-called user experience, that is, you are a step ahead of peers, others do not do a good job. For example, for lighting companies, if you can do free home design, design, but also a good attempt.