How to stand out in the "lighting industry off-season"?

Review: Although we all know that the off-season to do the market, the season to do sales, the truth, but really can do a good job in the off-season and the market is not much.

The annual traditional off-season came again, we began to melancholy. How to do without business? At this time of the year many business owners would worry heartbroken. Although we all know that the off-season to do the market, the season to do sales, this truth, but really can not do a good job in the off-season market. As everyone knows, in the off-season, you are more likely to help their own talent shows itself force. This year's market is the same as last year's expectations - "business is very light". When a lot of companies lamented, finally through the difficult period of the first half, when entering the July suddenly found that the second half of the difficult to come, and perhaps even more difficult. As early as the first half of this year, Guzhen exposed a number of companies and logistics companies to "run away" news, in the "run away" events often appear in the second half of this year, there are early signs, it seems that this year's market situation as can be imagined.

Lighting lighting industry is very seasonal, July, August, and in September is the traditional off-season industry, which has naturally become a lot of three months, the big test". Although we often encourage each other to say, only the idea of off-season, there is no off-season market, but the reality is actually the light, for some businesses, with the bleak to describe not too much. Under the bleak, the enterprise only fate? This is obviously no one wants, as we often say, the off-season to do the market, season sales". This should be the core idea of off-season marketing.

Do sales, is to capture the largest sales; do the market, it is to get the commanding heights, for long-term strategic advantage. Off-season demand is not strong, the company's marketing should be more emphasis on competition oriented, put more energy on the market and watch and analyze competitors. You know, it is necessary to do a good job in the off-season market. However, the existence of this phenomenon in the lighting industry, before and after the beginning, the Guangzhou International Lighting Exhibition and the town lights Fair, all enterprises are large-scale enterprises to carry out various marketing activities, some even one day in many areas to carry out activities, busy awfully. And in July, in August, in September, the whole industry has a collective voice, the market has basically stopped the work carried out, so that the off-season to do the market, the season to do sales, caught in the mouth. Standing in the enterprise's point of view, this is indeed understandable, sales decline, reduce costs for granted. However, I do not know, the off-season to carry out marketing activities, not only to lay the foundation for the next sales season, more able to stand out from the many brands.

In the season, we are carrying out all kinds of activities, to concern by the media and dealers are not so simple from, and cost more, but when everyone was silent, you choose to force, to carry out some activities at this time, like green leaves red, very bright, very vulnerable to various aspects pay attention to. Do product differentiation, do marketing activities, the same time to pay attention to the timing of the choice of the right time to get twice the result with half the effort, while the off-season is one of the important opportunities for enterprise force.