Huge market potential, LED into a competitive focus

Although the lighting industry in 2008 was generally affected by the economic crisis, but the sales volume of the mainland's six regions showed a steady upward trend, mainly due to the demand for LED in 2008 increased. The huge market potential makes LED become the domestic and foreign lighting companies scramble to snatch cake.

The fierce competition in the LED market, so that enterprises realize the importance of product innovation and channel development. In commercial office lighting and LED lighting with a history of Ford said, successfully developed the world's largest power to 480W power LED street; Heshan silver rain in the city landscape lighting engineering public constantly force; Honeywell? Lonon has put LED small particles of new fluorescent tube full use of Beijing's WAL-MART supermarket in ancient town; number of LED brand enterprises indicated that they should not be underestimated the strength of the old enterprises; Auman and Greenman this year launched a new product, and firmly consolidate its market share at home and abroad, trying to further enhance the brand influence; skymax display is frequently appeared in various large-scale exhibition, become one of the most active enterprises. As can be seen, with the LED technology continues to mature, the domestic market will become the focus of LED enterprise goals.

It is understood that mainland China's eastern region of the largest increase in the volume of sales of LED, local businesses in 2008 advertising and manpower investment is relatively large, while the follow-up of the project. North China Merchants that part of the introduction of new products to stimulate sales, engineering has played a lot of role. Central and southern regions businesses believe that the local market affected by the serious economic environment in 2008, the demand for large local sales. Northwest and southwest businesses are generally considered to be the most important publicity and engineering follow-up, followed by store renovation and new products can not be ignored. On the whole, the main factors of the rise and decline of the brand sales in 2008 are the promotion of the advertising, promotion and follow-up of the project.