Hunan satellite TV to spend 100 million yuan to enter the TV shopping area

2006 Hunan satellite TV to spend 100 million yuan to enter the field of TV shopping in order to live non-stop every day for 8 hours, to develop the national chain TV shopping channels.

16, 2009, Hunan satellite TV held in Shanghai happy shopping 2006 investment conference".

Hunan radio and Television Group Deputy General Manager Lv Huanbin said at the meeting: Hunan TV foray into TV shopping is "win-win": on the one hand, continue to expand the broadcasting industry, changes the current situation of more than 80% business income depend on advertising revenue, to inject new impetus to the sustainable development of the development of television broadcasting industry; on the other hand the protection of national retail brand.

Hunan satellite TV shopping project leader Chen Gang introduction, TV shopping will be digital TV, cable TV, the Internet as a platform to build the national retail chain sales network. By then, Hunan satellite TV happy shopping channel will achieve national coverage through the national digital television network. March 17th, Hunan TV and Nanjing TV channels are channels of information through joint program production, synchronous broadcast shopping programs, some of the other developed city cooperation negotiations have entered the countdown, the year will gradually launch.

In 1990s, the domestic television station launched the "TV shopping" project, but manufacturers are buying TV channel to broadcast fringe advertising prices, pre recorded programs, in the regional market sales of a single product, slimming, whitening, breast enhancement, increased, medical treatment has a special effect of "conceptual" products.

Hunan satellite TV will create modern TV shopping mode, do not charge any fees, advertising fees and program production, the national chain of television shopping, by experts and manufacturers representatives of purchase, sales, sales of instant products will also reflect the live.

Hunan TV's "happy shopping company" as the "operation organization of TV shopping", will be Changsha for the company's operations headquarters, program production base in Shanghai, Shenzhen commercial development base in the Yangtze River Delta, Pearl River Delta and Beijing Tianjin area, Fujian area and southwest area for the key target market in three years to provide customers with 10000 groups of goods and services, including home appliances, clothing, jewelry, beauty Home Furnishing, insurance, tourism, and plans to complete the 300 million yuan in sales in 2006.