IBM acceleration in China penetration of the next 3 years will increase 17 branch

For IBM, the sale of the PCD department, strengthen the regional market coverage ability has become the focus of the current work.

A message is displayed, in the next three years, IBM in China offices will be expanded from 18 to 30 of the existing city city, the existing 18 branches the number will be expanded to 35 at present, IBM has been in Nanning, Nanchang, Hefei, Zhengzhou, to set up a branch operation.

In particular, is not yet set up a branch of the provincial capital cities in China will set up branch offices, in addition, in some of the higher level of GDP non provincial capital cities will also set up branches." , general manager of China Guangzhou branch Southern China, southwest, said Zhang Shaogang.

According to the plan, this year IBM will further enhance the penetration ability of China's three or four tier cities, and all the resources of the IBM into the forefront of business. In the economically developed Pearl River Delta region, IBM also into the four or five tier cities.

"IBM has been looking for new growth points in china." Zhang Shaogang said. According to the analysis, the real purpose of IBM branch in China: first, in order to grow the small and medium enterprises market, two is aimed at the unlimited business opportunities for government and enterprise information market.

Set up a branch in the local, with the local government cooperation and communication will be more closely." Zhang Shaogang stressed.

In 2006, IBM made it clear that it is necessary to increase support for the regional market, especially for ISV (independent software vendors) and SI (system integrators). Over the past year, IBM sales staff in the country are increasing significantly, the resident more than and 200 medium and small cities, to provide services for partners and customers.

The establishment of the strategy and regional partners (BPIE), the IBM has changed the way in the past by product line channels. According to Cai Shimin, general manager of IBM Greater China strategy and regional partners, said the main function of BPIE is to attract more willing, reputable, potential ISV and SI to join the IBM channel system.

According to IBM internal statistics, the current revenue from SMEs accounted for IBM of China's total revenue of about 1/3, and IBM hope that after three years the proportion can rise to 35%~40%.