In 2009 Chinese entertainment consumption will exceed Japan is the first Asian

Famous international accounting firm PWC (PricewaterhouseCoopers) recently in a report entitled "2006-2010: the prospect of" global entertainment media report predicts that by 2010, the field of global entertainment and media consumption will reach $1 trillion and 800 billion, and that consumption is mainly affected by driving the broadband and wireless technology.

The report said that by 2010, global consumers through the Internet and wireless mode for entertainment consumption will be increased by three times compared with 2005 levels of consumption reached 67 billion US dollars, and in 2005 the world through the Internet and wireless entertainment consumption of only $19 billion.

PWC analysts said the Asia Pacific region will be the fastest growing region for entertainment consumption growth, including the Internet, TV subscription, video games and other forms of entertainment, the entertainment consumption will maintain two digit growth rate.

The report specifically pointed out that by 2009, China's entertainment market is expected to exceed Japan, Asia's largest media entertainment market.

The future of the United States will remain the world's entertainment market, despite the global media and entertainment consumption growth slowed, but the next few years the U.S. entertainment market will average 5.6% annual rate of increase is expected to reach $762 billion by 2010. U.S. entertainment market consumption growth mainly from the field of video and internet.

PWC also said in the report, before 2008, advertising consumption will maintain the current pace of steady growth, but now as part of the country's economic decline gradually, is expected to 2009, 2010, the global advertising market consumption will show the trend of slow development. In the future all the advertising model, Internet advertising spending grew most rapidly, is expected to 2010, the global Internet advertising market is expected to reach $521 billion in 2005, and the consumption level of $385 billion. 2010, the proportion of the global Internet advertising market revenue in the entire advertising market will reach 10%, in 2002 the proportion was only about $3%.