In order to ensure the healthy development of LED industry, fake imminent

Earlier, a CCTV science and education program to test the impact of a variety of lamps for the degree of vision, the results show that the LED lamps without stroboscopic, no UV, color to achieve more than 90. The test shows that the LED lamp as eye care products seem to be perfect. Since then, the various online shopping platform on the LED table lamp brands have also played a "eye protection", "prevention of myopia" and other labels, "eye protection" function, the greater the speculation.

What are the benefits of LED lamps? LED industry practitioners generally answer the advantages of electricity saving and energy saving, green environmental protection, long service life, high stability, cold light source, no radiation, but currently on the market there are a number of enterprises to increase sales, excessive increase of LED product function or exaggerated product value, such as "eye" or "prevent myopia" as a selling point of the LED lamp.

But the special planning group survey found that the current LED lamp has no uniform standard, the quality of the LED lamp is uneven, many under the banner of "eye under the banner of LED products is actually not only eye, particularly good quality LED products, can play a role in eye is very good, some quality is a LED lamp no good for the eyes. Earlier, a CCTV science and education program to test the impact of a variety of lamps for the degree of vision, the results show that the LED lamps without stroboscopic, no UV, color to achieve more than 90. The test shows that the LED lamp as eye care products seem to be perfect. Since then, the various online shopping platform on the LED table lamp brands have also played a "eye protection", "prevention of myopia" and other labels, "eye protection" function, the greater the speculation.

Reporters in the Taobao search LED lamp, found that the majority of sellers on the LED lamp to propaganda or eye, but there are still some sellers with LED lamp is able to cover the prevention of myopia, eye protection to promote products, but the price is higher than that of the similar LED lamp several times, one can imagine the profit has increased several times. In addition, under the banner of "eye protection", "prevention of myopia," the banner of poor quality LED desk lamp flooded the market. Thus, in order to ensure the healthy development of the LED industry, fake has become an urgent matter.

Under the guise of exaggerated propaganda on the market a lot of eye propaganda that has a magical effect in the prevention of myopia, a professional doctor said that myopia prevention products are often tested in clinical trials, approved by the relevant departments of the state. Eye protection lamp is only a kind of household lamps, better quality products can play a protective role on the eyes, but can not completely prevent myopia. Compared with the traditional lamps, the current market sales of LED lamp has some really can play the role of eye protection. This is related to strobe.

In life, people can see the traditional fluorescent lamp, incandescent lamp flashing phenomenon, because the traditional lamp is working in the state of AC 50 Hz, there will be about 100 times per second flash, and DC power supply technology is currently used by some LED lamp, without any fluctuations, greatly reducing the strobe at the same time, reduce the damage to the eye. But some manufacturers are too much publicity, shoddy suspect in the market.

Through the investigation, the team found that many manufacturers are planning topics do exist too much publicity, shoddy phenomenon. In the highest sales price of three LED Taobao models are in the range of $18 - $30, priced at $100 - $120 within the range of LED lamps followed. Visible, there are still a lot of consumers are selling dozens of pieces of LED desk lamp to attract, I believe, eye protection, anti myopia product publicity. But in fact, the low price of the product can not guarantee the quality, not to mention eye protection, or even prevent myopia. Based on the above data, we find that currently on the market (not just LED) filled with all kinds of false advertising, claiming that the product has a variety of magic, including health care products, beauty products, the most prominent. Based on the recent CCTV exposure was the skincare Tong Yan artifact as an example, according to the survey found that the sales of the high Tong Yan artifact duplicitous among claims, imported from Thailand, and the Thailand store and "Meimei" did not know this thing. In fact, only the seller's own blending. Such cases are numerous.

In contrast, the LED industry as an emerging industry is not too deep, but there are some LED lighting brand publicity has been increasingly exaggerated trend, for example, a LED lamp that brand to create a "lighting ergonomics" system, not only to solve the traditional lamp of uneven illumination, shadows, glare, color the color difference and other issues, to achieve the "double anti myopia", but also to avoid the traditional "eye" caused by high-frequency electromagnetic radiation, protect the eyes and brain protection. See the light is described in the text, the reporter felt unbelievable, this is not to deceive consumers don't "know" to "fake" shoddy? This phenomenon not only exists in the LED lamp, LED indoor lighting products also exist this kind of phenomenon.

At present, many small businesses without formal business license, small manufacturers have entered the LED market, seize the market through low-cost. In addition to the product function too much publicity, in fact LED industry as well as a large number of small workshop Yicichonghao, LED lamps of poor quality not only eye health, function, basic functions and even long service life, high stability, cold light source and no radiation LED lamp does not have. If the product quality is good, then the LED lamp does no harm to human health, and is good for eyesight, then to the "eye", "prevention of myopia" as a selling point to forgive, but the poor quality of the LED lamp will cause damage to the eyes, and even hurt more, if the "eye", "the prevention of myopia" increase sales or raise prices, so we cannot forgive.

At present, the market is too strict supervision of the manufacturers is not strict, but manufacturers still need to bear some legal responsibility for exaggerated publicity. According to the "People's Republic of China advertising law" provisions of article thirty-seventh, "in violation of this law, the use of false advertising of goods or services, the advertising supervision and management organizations shall be ordered to stop publishing, advertisers and advertising expenses equal to in the corresponding range publicly corrected to eliminate the influence, and advertising costs more than five times the fine; operators of advertising, responsible for advertising and confiscate advertising costs, advertising costs more than five times the fine; if the circumstances are serious, the advertising business shall be terminated.

If a crime is constituted, criminal liability shall be investigated according to law. "There are thirty-eighth provisions," in violation of this law, false advertising, fraud and misleading consumers, the purchase of goods or services received damage to the legitimate interests of consumers, the advertisers shall bear civil responsibility; advertising agents and publishers who knows or should know is still false advertising design, production and dissemination. Shall bear joint responsibility. "By the legal provisions, to buy inferior products, consumers can safeguard their rights and interests. But if consumers in the purchase of LED lamps, pay attention to the choice of brand, and attention and the relevant parameters of the 3C certification of products, do not be cheap to buy without the guarantee of quality products, with customer service service products, so no formal business license of small businesses, small manufacturers will not be so prosperous, the LED market will not be so confused.

In the future, LED lighting applications more and more widely, the market is growing faster and faster, how to correctly guide the healthy development of the LED industry and the market, the industry has become the next step to consider the problem.