In order to meet the new century good forest: Global Illumination

After entering the era of semiconductor lighting, I think China has the opportunity to change the pattern of the global industry. "In June 11th, sponsored by LEDinside, China LED network and the Guangzhou International Lighting Exhibition LEDforum2016 LED China international market trends Forum held in Guangzhou, China Pazhou meeting room AreaB8, executive general manager Lin Jiliang Mu Linsen says in his speech.

Lin Jiliang to meet the global illumination of the new order "as the theme, from the general situation, the global lighting industry, lighting industry, Chinese Sen's strategy of three parts to share their views. The content of the speech are selected online dry cargo, Jun content refining to the lady.

Overview of the global lighting industry

Big data

The overall size of the global lighting market in 2019 will reach $128 billion 700 million market size, from 2014 to 2019 CAGR of more than 4.6%.

According to the product, the global lighting market can be divided into general lighting, automotive lighting and backlighting. Among them, the general lighting as the main products, accounting for about 80% of the total global lighting market. Global general lighting market can be divided into traditional lighting and LED lighting, its size is expected to reach $104 billion 600 million in 2019, from 2014 to 2019 CAGR is expected to reach 5.3%.

Divided according to the terminal market, the global lighting market in general can be divided into residential, office, shops, hotels, outdoor, industrial and building seven market, including residential areas is the largest market in 2014 accounted for 38.4% of the overall market, although the construction field is the smallest in the market, but is expected to be the fastest growing market in the terminal.

viewpoint

Global lighting market in the future will show several major trends:

First, LED market share increased.

Two, rapid technological upgrading.

Three, LED average selling price decreased.

Four, the increase in the number of market suppliers. Mainly reflected in the downstream areas, the upper reaches of the upper reaches of the relatively concentrated.

Five, LED packaging lighting products in the general lighting market penetration.

Overview of China lighting industry

Big data

China's general lighting market as a whole is expected to reach $27 billion 800 million in 2019, from 2014 to 2019 CAGR is expected to reach 10.8%, much higher than the global growth rate of. Therefore, China is expected to account for the global market for general lighting will be steadily increased from 20.6% in 2014 to $26.6%. Benefit from consumer demand for a higher level of lighting products and external appearance, the growth rate of China's general lighting market will grow faster than GDP and population growth.

With regard to the technical development of general lighting, the trend of LED to replace the traditional lighting technology is more obvious in China than in the global market. Low energy consumption, little impact on the environment and more durable LED lighting technology in 2014 to 2019, the annual compound growth rate will reach 29.8%, LED technology is expected to become the main general lighting technology in the year of 2019.

Divided according to the terminal market, Chinese general lighting market can be divided into business (including hotels, offices and shops), building and outdoor residential, industrial and commercial areas of the five largest market is the largest segment of the market, the overall size of the market in 2014 accounted for 54.2%. Benefit from the urbanization process and the prosperity of the real estate industry development, residential areas are expected to be the fastest growing areas in 2014 to, the compound growth rate of up to 16%.

Source: technavio report "China general lighting market in 2015 -2019"

viewpoint

China is the largest production base of the global lighting industry, but also the country with the largest population. But because of the lack of strong brands, making discourse national chain sales channels, intellectual property and industry standards and industry over investment, the quality of the products and the lack of a variety of factors such as uneven in quality, Chinese lighting industry is extremely long dispersed state, industry is not absolute large lighting companies.

Source: LEDinside [note (1): above scale enterprises on behalf of the main business income of RMB 20 million yuan and above all industrial enterprises

The problem China lighting enterprises have their own quality and patents, and facing foreign enterprise market competition and patent restrictions and other threats, however China lighting enterprises have a huge market Chinese as backing, and coincides with the lighting industry upgrading, if can use mergers and acquisitions to seize the market opportunities will help accelerate the development of.

Our strategy

The 1 is the LED device production and distributors M.L.S. Chinese and is one of the world's ten largest, is different from other general lighting manufacturers, production and R & D Linsen focus on LED products.

2 since its establishment in 1997, wood wood in the past 18 years to achieve a compound annual growth rate of 63%, established a leading position in the LED industry. Currently a month chip consumption reached 45 billion.

3 is our revenue and profit growth in the fierce competition in the domestic LED industry in the photo company, according to the current revenue ranking China LED industry (the first annual revenue in 2015 3 billion 880 million). As of December 31, 2015, the number of our dealers nationwide core has reached 1777, more than 23000 distributors, stores and shops has reached 880 (from our 2015 earnings).

4 M.L.S. future will depend on the scale benefit, the correct marketing strategy, sound financial arrangements to strengthen the brand strategy, to achieve rapid development. Our hope