Lenovo PK HUAWEI LED lighting enterprises to learn from what?

Which is more vitality and persistence? What is the future development direction of LED lighting technology? In reality, how to implement the development path of the enterprise? Smart city, the era of Internet of things, lighting companies and what role?

Lenovo PK HUAWEI, lighting enterprises to learn from what?

These days, there are two pieces of news that I have deep feelings: one is the Lenovo 2015 fiscal year loss of $128 million (equivalent to 832 million yuan), the stock since last year plunged 60%; two is HUAWEI 2015 net profit of 36 billion 900 million yuan. The same as the level of billions of excellent domestic brands, both a loss of a profit is the clouds and mud.

For the loss of performance, Lenovo admitted in the earnings report is mainly due to fluctuations in the exchange rate, slowing demand for personal computers and enhance the three aspects of the smart phone business factors. Is this really the case? In my opinion, atrophy, in the PC market of intelligent mobile phone sales difficult under the representation of the real root cause lies in the lack of technological innovation -- Lenovo led to marketing driven by sales channel construction, service system, brand and marketing means to occupy the market, but the technology is relatively weak and lag ring core ability. When the market is good, the company may still maintain a good growth, but once the market saturation or increased competition, the technical weakness is increasingly prominent constraints. While taking the technical school route HUAWEI 2015 revenue reached 395 billion yuan, an increase of 37%. It is clear that in the commercial marathon, HUAWEI in the latter half of the first mover advantage of lenovo.

Visible, technical force, product force is the core element of the vitality of enterprise competition.

"Any business model product is a carrier"

Back to the LED lighting industry, at present, the industry as a whole, the prevalence of price war, product homogeneity and other phenomena. At the same time, with the development of science and technology, has a great impact on the Internet industry, the original lighting marketing mode, some companies interested in the concept of speculation, will focus on marketing channels, focusing on short-term benefits, the lack of long-term strategic development plan.

Admittedly, the marketing model and business model is very important, but any model should be based on the product as the carrier, based on product technology innovation can go further.

Lei Jun said that standing on the air, pigs can fly if the technology and product quality can not keep up with things, not long bad, once the "outlet" stop, enterprise follow-up performance is relatively weak, after all, consumers allow you to iterative chance of trial and error is very limited.

Future lighting of LED lighting: optical + wisdom + Enterprise Alliance

Understand the importance of R & D innovation on the LED lighting industry, and now to answer the two question is the future of LED lighting technology development direction? In reality, how to implement the development path of the enterprise?

In my opinion, the optical + wisdom + enterprise alliance is a major trend in the future industry technology development and cooperation.

Over the past two years, the Internet of things, the concept of smart city landing gradually, the field of lighting has also set off a smart wind, the major companies have introduced the relevant intelligent lighting products. But the current affordable intelligent lighting family or a few, at this stage that things are still in a relatively early stage, mainly to test small range area, the real profit from the enterprise is scanty.

At the same time, it is now said that the wisdom of lighting is not really smart, only a simple dimming, color, etc.. Just a small indoor lighting lighting wisdom ", compatibility, integration and control of indoor and outdoor lighting, can be called wisdom, and the construction of networking and smart city is not a single enterprise or by lighting, the lighting industry will be completed.

"Wisdom" era, lighting companies play what role?

Observation of this year a new change in the wisdom of lighting is the Internet and technology giants began with lighting companies joined forces to enter the smart lighting, wisdom, wisdom Home Furnishing city market, such as HUAWEI and OPPLE.

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