In the face of flat price war foreign giants fought high priced LED products

Daily economic news reporter recently learned that SKYWORTH, TCL, Hisense, Konka and other domestic brands 52 inches Full HD LCD TV fell below $10 thousand price action, has set off a surge in the LCD TV market. In addition, the domestic 32 inch LCD TV price has dropped from the original $2999 to $3999, 42 inches Full HD LCD also fell from the original $4999 to $5999. The price war on domestic brands, master the upper reaches of the LCD panel resources Samsung, SHARP, SONY and other three foreign brands have announced that they will not follow up, but said it would move to high priced LED LCD TV market. And recently, Samsung TV in the LCD market is announced that the use of LED backlight technology LCD TV series 950 will take the lead in the market, the transformation of the road began on the product. Insiders said that LED backlight technology will become the new darling of the next generation of LCD backlight, the reason is the trend of industrial upgrading, because it has a very obvious advantage of the three technologies. First, it shows the colors more rich, color number more than the current traditional display technology more than doubled; second, with the brightness of the screen can take the initiative to adjust the brightness LED backlight source, can save energy more than 30%; third, LED backlight does not contain lead and mercury and other toxic and harmful substances, is the real green light. The State Council Development Research Center, Institute of market economy market Advisory Center Deputy Director Lu Renbo analysis, after two years of foreign brands in the market China launched more than a price war, has made the LCD TV industry average profit of more and more low price space more and more small. At present, foreign brands in the Chinese market has changed the sales strategy, no longer involved in the price war, but the introduction of technology in front of domestic brands two or three years of high-end products, in order to seek higher sales profits. It is understood that the vast majority of domestic brands have not mastered the LED backlight this high-end technology, only Hisense has launched a 42 inch LED backlight LCD tv.