Industrial design in the era of LED lighting: innovative design for the first

The industrial design of LED lighting era is not the simple design concept, which also includes the product design as the core of design research, user experience design, man-machine interface design, ergonomics and color and material science.

With the further rapid development of industry and lighting industry washing, increasingly fierce competition among enterprises, we have seen the 2013 lighting enterprise's fighting in many aspects of the channel construction, brand building, but few changes we see in the product design of the core areas, the core competitiveness of enterprises is between now and in the future of lighting products the industrial design innovation, "said Premier Wen Jiabao attaches great importance to industrial design".

At present, numerous domestic and foreign brands using design as the main strategy to enhance the core competitiveness of brand awareness and reputation, as we see, apple is a combination of technology and fashion of the domestic millet is young, have a fever, warm feeling. They pursue the product user experience as their own strategic goals, not because of external interference factors for compromise, good product design strategy for ten years without wavering! In accordance with the words of Li Wanqiang, co-founder of millet, vice president, after defining the product design strategy to Sike in the end will also stimulate the design team to have a love of products, so that users can achieve a full range of perception, sense of participation, make the products become the personification, flesh and blood, and the user can talk well the brand will become the user's children, so that users are willing to accompany it, help it, its achievements, the formation of the final product innovation design based on the soul ". These are fully reflect the charm of the product design, product design and innovation can satisfy the target consumer demand, to convey the brand value, enhance brand identity, establish and maintain product recognition, enhance brand loyalty, thereby enhancing the core competitiveness of the brand.

Industrial design in the era of LED lighting: innovative design for the first

However, the industrial design of LED lighting era is not the simple design concept, which also includes the product design as the core of design research, user experience design, man-machine interface design, ergonomics and color and material science and other factors, to consider the cost and product heat, amount, light angle and line etc. performance parameters. So because there are too many factors, many domestic enterprises are the original ideas and technology from abroad with the starting point, standard, process, pipeline, foreign technology, so Chinese manufacturing global fame, while the core technology or people abroad, also part of the domestic enterprises are also good at imitating the appearance, copycat trend, the domestic market many will be the appearance of the product homogeneity, the lack of brand personality of the unique features of the product, the final result in a price war, war, war rights infringement, not a lot of innovation advantage enterprise single product, market slump, funding strand breaks lead to bankruptcy or mergers and acquisitions. Therefore, enterprises should focus on the issue of product innovation with a new point of view, and to find a new breakthrough - innovative design for the first.

With the LED lighting products from industrial products to the rapid development and transformation of business channels of FMCG, many young consumer groups to choose lighting products more diversified and concise, and more comfort, ornamental degrees, multifunctional lighting products will become increasingly popular, and open up the electricity supplier in this channel is also more rapid let be the unique design of the LED lighting products market acceptance faster and easier! Product innovation type LED lighting companies will eventually usher in the spring of development! So we lighting responsible person of the enterprise to improve the product design to a strategic height, let the design team to cooperate, leadership, middle, grassroots, the establishment of industrial design the system, system structure optimization, make the product create high added value and strong attraction, constantly stimulate consumer desire, so that users can not Break new products to meet the needs of material and spiritual life.