Intel next year, a new image of the standard change away from competitors

2005 Intel was not satisfactory, the product repeatedly evaded the challenge of AMD, the market for the first time is AMD beyond, Intel for these do not seem to care, because in 2006, he will be the new face of standing in front of the opponent.

On the last day of 2005, Intel said it would change the company's logo for the next 37 years, using a new logo to reinvent the brand. In order to reshape the brand plan, Intel intends to dig from Samsung Kim Eric Kim (Eric) as the company's first chief marketing officer in history (CMO). Eric Kim is considered to lead the success of Samsung challenge SONY hero.

Intel China spokesman Liu Jie did not change the underlying message confirmation directly, but it said the first quarter of 2006, Intel will release a new Napa platform and related products in the world, will also have some other changes."

It is reported that in January 9, 2006, Intel will release the next generation of the world code Yonah dual core processor, declaring that Intel will lead the industry began to popularize dual core products. According to Intel China market director hung forecast, by the end of 2006, 40% of Intel desktop CPU, laptop computers CPU and 85% of the server CPU will be multi core design development.

This year, Intel has begun to shift to the mobile platform provider, with the Napa platform and the Viiv platform for the digital home in 2006 entered the market stage, the Intel platform providers will eventually establish the image, which is the industry speculation is one of the reasons for the Intel company. Intel, which is more and more popular in the consumer electronics market, also needs a new image to change the image of the people who have made it to his CPU maker.

According to foreign media reports, along with the world famous Intel Intel inside slogan will also be changed to Leap ahead". Intel CEO Paul Odenning (Paul Otellini) plans to announce more details next week at the consumer electronics show in Las Vegas held on. Eric Kim said in a statement on the "Leap ahead", said: "it is simple to express our identity and mission, which is part of the precipitation of Intel culture.

Intel not only in the company logo logo, follow the 12 year Pentium brand, will also be in 2006 with the emergence of new products and new brands slowly fade out of people's vision. The overall change in the image of the company decided to long-standing, which could explain why the AMD for a year "provocative" move Intel were very calm, because in 2006 he will be a new image in the market, perhaps more and more competitors to keep distance to ensure thorough the role transformation.

After all, Intel will no longer be a simple processor manufacturer, and AMD is not on the same starting line.