Intel sponsored BMW Sauber chip battle continues to track

Fierce fighting chip industry between Intel and AMD will be transferred from the computer to the track, according to the Reuters news, will sponsor the F1 BMW Sauber chip giant Intel announced Wednesday, and the biggest enemy of AMD Intel is already F1 Ferrari team sponsor.

Intel did not disclose the amount of sponsorship, but that the number is similar to the main sponsor of the team. In today's F1, the number of sponsors in the main sponsor in the poor performance of the team is $8 million, the top team can reach nearly $70 million. The sponsorship contract also stipulates that BMW will only be able to buy a computer based on the Intel processor, amd gradually feel strong pressure from the Intel, this is also a measure to offset its influence.

In the traditional areas of Intel, amd gained momentum: Opteron processor has already entered the server market, although the short term can not turion processor and Intel Centrino platform to compete, but who can guarantee Xeon (Intel server processor) the end failure does not occur in the Centrino?

Starting in January 2006, Intel's trademark will be painted on the BMW Sauber racing car, which will receive more than 150 million viewers' attention in the race for the entire year's 19 races. Intel senior vice president responsible for the marketing partner Ann told reporters: "the Reuters runs the sport (F1) by a large number of audience's favor, so it is suitable for us; the F1 movement is full of passion, and have a high technology content, the expansion effect of the sport, the audience's attention and reliance on technology the order of this sport is very suitable for Intel company."

Intel officially entered the practice of F1, some people think that this is the Intel want to offset the impact of AMD, because amd sponsored Ferrari team and car king Michael Schumacher has won the championship for 6 consecutive years. Ruys denied this: we are the industry's leading manufacturers, we will not copy anyone's practice, F1's huge impact is the reason for Intel to make this decision."

Ruys also said that the scope of this sponsorship will not be limited to sponsor the F1 team, in the next few years, Intel and BMW will work together to achieve such as notebook computer, music players and mobile phones and other consumer electronic products are more easily integrated into the BMW automobile.